Digital Marketing Manager

Bluefors Oy; Helsinki; On-site; EUR 70,000 - 110,000; Full time

Job summary

Bluefors Oy in Helsinki seeks a Digital Marketing Manager to lead the company’s digital presence and demand generation. You will shape customer discovery and engagement across digital channels, linking marketing activities to measurable commercial impact.

You will own marketing automation, CRM integrations, and campaign execution, collaborating with Sales and IT to optimize performance and conversions. This role requires a data-driven mindset and strong cross-functional collaboration.

Qualifications

• Minimum 10 years of experience in digital marketing with a strong track record in automation and performance.
• Experience with CRM platforms, marketing technologies, and campaign automation.
• Strong analytical skills and ability to turn data into actions supporting commercial objectives.

Responsibilities

• Develop and execute Bluefors’ digital marketing strategy aligned with business goals.
• Plan, manage, and optimize campaigns across owned, earned, and paid channels.
• Own and develop marketing automation, lead nurturing, and lifecycle communications.
• Act as Marketing’s key user for Salesforce CRM and related systems.
• Oversee website performance, social media, SEO, analytics, and user experience.
• Establish KPIs and reporting processes; translate data into recommendations.
• Develop digital marketing systems, data flows, and AI-enabled capabilities.
• Collaborate with internal stakeholders and manage agencies/partners.

Skills

Digital marketing

Marketing automation

Campaign execution

Lead management

CRM platforms

Analytics

SEO

Website management

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing

Tools

Salesforce

Job description

We are looking for a Digital Marketing Manager to join our Marketing & Communications team in Helsinki and shape how customers discover, engage with, and experience Bluefors across digital channels. In this role, you will combine strategic thinking with hands‑on execution to strengthen our digital presence, develop demand generation, and turn marketing activities into measurable commercial impact. Interested? Keep reading!

You will take ownership of Bluefors' digital marketing activities, channels, technologies, and performance. As a member of the Marketing & Communications team, you will help ensure that customers can easily discover and engage with Bluefors through a connected digital ecosystem. Working closely with Sales, other customer-facing teams, and IT, you will plan and optimize campaigns, develop our website and social media presence, and use analytics to continuously improve engagement, conversion, and marketing effectiveness.

We are looking for a data‑driven digital marketing professional who can translate business and commercial priorities into clear actions. You combine a strong understanding of digital channels with experience in marketing automation, lead management, campaign execution, and performance measurement. You are comfortable working across teams and systems, can move between strategic planning and practical implementation, and communicate clearly with technical and non-technical stakeholders. Success in this role requires curiosity, collaboration, and a strong continuous improvement mindset. You actively seek opportunities to improve ways of working, enhance digital performance, and create better customer experiences.

Experience from technology, engineering, scientific, industrial, or other highly technical B2B environments is considered an advantage. Familiarity with Salesforce, CRM integrations, SEO, generative engine optimization, account‑based marketing, AI‑enabled marketing tools, and agency or technology partner management would be an additional asset. This experience can help you accelerate the impact of our digital marketing activities and contribute to the continued development of our digital ecosystem.

We offer you an interesting, challenging, and responsible position with the support of a highly skilled growth organization. This is an excellent opportunity to build a scalable digital marketing ecosystem and grow professionally in a dynamic and collaborative team. Our multicultural work environment gives you room to develop your skills and make a visible impact on Bluefors’ commercial growth.

Main responsibilities:

• Develop and execute Bluefors’ digital marketing strategy in line with business, marketing, and commercial objectives.

• Plan, manage, and optimize campaigns across owned, earned, and paid channels.

• Own and develop marketing automation, lead nurturing, lifecycle communications, and related processes.

• Act as Marketing’s key user and primary business stakeholder for Salesforce CRM and related commercial systems.

• Oversee website performance, social media channels, SEO, generative engine optimization, analytics, conversion, and user experience.

• Establish KPIs and reporting processes, turning performance data into actionable recommendations.

• Develop digital marketing systems, integrations, data flows, platform governance, and AI‑enabled capabilities.

• Collaborate with internal stakeholders and manage relevant agencies, technology partners, and service providers.

What we expect from you

• Minimum 10 years of experience in digital marketing, with a strong track record in areas such as marketing automation, campaign execution, and digital performance measurement, supported by relevant education

• Experience with CRM platforms, marketing technologies, campaign automation, lead management, and customer engagement processes.

• Strong analytical skills and the ability to translate data and insights into actions that support commercial objectives.

• Strong understanding of digital channels, website management, SEO, performance marketing, and digital campaign execution.

• Ability to work effectively across teams and systems and communicate clearly with both technical and non-technical stakeholders.

• Ability to balance strategic planning with hands‑on execution and drive initiatives from concept to implementation.

• A curious and collaborative mindset combined with a strong focus on continuous improvement and optimizing performance, processes, and customer experiences.

• Excellent command of English, both written and spoken.

We also appreciate

• Experience from technology, engineering, scientific, industrial, or other highly technical B2B environments.

• Familiarity with Salesforce, CRM integrations, SEO, generative engine optimization, account‑based marketing, and AI‑enabled marketing tools.

• Experience managing agencies, technology partners, or external service providers.

For more information, please contact our Director, Marketing & Communications, Ingela Waismaa, [e-mail]. Ingela can also be reached at [phone] during the following times: Sept. 28, 08:00-09:00, Sept. 29, 17:00-18:00 and Oct. 13, 09:00-10:00.