Digital Marketing Manager

Newil&Bau Group; Helsinki; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Stock option program

Comprehensive occupational healthcare

Freely chosen modern work equipment

Team celebrations and events

Job summary

Newil&Bau Group is seeking an ambitious Marketing Manager in Helsinki to lead the marketing of residential development projects. Responsibilities include managing project launches, multi-channel marketing strategies, and content production. The ideal candidate has proven digital marketing experience in real estate or construction, at least 5 years of experience, and strong skills in using marketing technologies like HubSpot and Adobe Creative Cloud. This office-based role offers competitive salary, stock options, and a supportive team atmosphere.

Qualifications

• Proven results in digital marketing within real estate or construction.
• 5+ years in multi-channel digital marketing and content production.
• Ability to utilize and enhance marketing operations through AI.

Responsibilities

• Lead execution of project launch and marketing plans.
• Plan and procure digital and other marketing channels.
• Manage marketing content and production across different channels.

Skills

Digital marketing execution

Multi-channel digital marketing

AI utilization in marketing

Excellent written communication in Finnish and English

Tools

HubSpot

Adobe Creative Cloud

Google Analytics

Job description

Newil & Bau is a residential development company founded in Helsinki in 2020 with the mission of making the world a more beautiful and sustainable place to live — one building at a time. Together with our financially strong capital partners, we have already delivered more than 1,500 beautiful homes, but we are only getting started: our vision is to create a European residential development company that changes the perception of what new housing can be. Our operations are based on a scalable product concept centered around holistic and detail-oriented design, curated personalization options, unprecedented services, and smart home features that can be managed, booked, and paid for through the N&B app. Each of our projects is architecturally unique while still offering a high-quality and recognizable Newil & Bau living experience.

We are currently a team of 14 complementary professionals united by high ambition, speed, and a strong drive to get things done. Our backgrounds span private equity, finance, consulting, residential development, construction management, marketing, sales, and coding. What connects us is the desire to build the best possible residential product and make cities more beautiful places to live. If you enjoy fast-paced work, ownership, continuous development, and being surrounded by fun and ambitious people, you will thrive with us.

We are now looking for an ambitious and systematic Marketing Manager who is passionate about residential development.

You will be responsible for the launches and overall marketing of projects from planning to execution, budgeting, and performance tracking. You will lead multi-channel marketing, content creation, brand development, and continuously improve operations through data and analytics.

Key responsibilities:

• Lead the execution of project launch and marketing plans as project manager, including project-specific performance and budget tracking
• Be responsible for the planning and procurement of both digital (websites, social media, search engine marketing, paid advertising) and other marketing channels
• Be responsible for marketing content and production across different channels, guide the visual designer (freelancer) and project coordinator, and lead the effectiveness of technical optimization (agency work)
• Manage the annual calendar and execution of N&B’s brand marketing together with the CMO
• Be responsible for marketing systems, analytics/reporting, and continuously develop operations based on data
• Be responsible for the further development of the N&B brand, both in terms of visual identity and tone of voice

What we expect from you:

• Proven results in digital marketing execution within the real estate or construction industry, preferably in the marketing and sales of new residential developments
• At least 5 years of experience in multi-channel digital marketing and content production (websites, social media, search engine marketing, search engine optimization, paid advertising)
• AI nativeness, meaning understanding and ability to utilize, develop, and enhance marketing operations through AI
• Experience with marketing technologies (HubSpot or similar, Figma, Adobe Creative Cloud) and the ability to use them effectively (e.g., analytics, automation, and publishing tools such as different CMS platforms and Google Analytics)
• A personality that combines ambition, inspiring storytelling, strategic thinking, the ability to guide freelancers, analytical skills, and a hands-on attitude that delivers results
• Excellent written communication skills in both Finnish and English

Additional information

Salary and benefits

• Competitive salary
• Stock option program
• Comprehensive occupational healthcare
• Freely chosen modern work equipment and a comfortable office at Kasarmitori
• Team celebrations and events

Working style

The role is primarily office-based, as you are a key part of the culture, daily collaboration, and smooth teamwork. At the office, you will be surrounded by a motivated, warm, and ambitious community that supports one another and wants to succeed together.

Team

You will work as part of the marketing team and report to the Chief Commercial Officer. The team is collaborative, eager to learn, and supportive of each other’s development.

If you would like to discuss the position in more detail, please contact Chief Commercial Officer Mikko Salola at [phone] or [e-mail].