Digital Marketing Development and Technology Lead

Wärtsilä; Turku; On-site; EUR 110,000 - 160,000; Full time

Job summary

Wärtsilä seeks a Digital Marketing Development and Technology Lead to steer data, analytics, and AI initiatives across the Marketing & Communications function. You will develop scalable capabilities, define measurable outcomes, and showcase business value through governance and dashboards.

You will partner with IT, regional teams, and marketing stakeholders to accelerate AI adoption and improve decision making through insights. This senior role reports to the Head of Digital Marketing Technology.

Qualifications

• Bachelor’s degree in marketing, business, engineering, or a relevant field, or equivalent experience.

Responsibilities

• Lead global data, analytics, and AI strategy within Marketing & Communications.
• Develop dashboards and reporting in collaboration with IT and other development leads.
• Drive the AI strategy and roadmap to transform marketing operations and impact.

Skills

Marketing data analytics

Gen AI strategy

Stakeholder management

Project leadership

Cross-functional collaboration

Data governance

Roadmap planning

Education

Bachelor’s degree in marketing, business, engineering, or relevant field

Tools

AI platforms

Data visualization tools

Job description

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians – put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game‑changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and a more sustainable future that we can all be proud of.

We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future‑oriented talent – want to join the ride?

As part of Wärtsilä’s Marketing and Communications, Digital Marketing Operations and Technology team, we are looking for a Digital Marketing Development and Technology Lead.

In this role, you will lead the Marketing and Communications function’s global data, analytics, and AI strategy, turning business needs into a clear roadmap, scalable capabilities, and measurable outcomes. You will strengthen how we demonstrate M&C value, improve decision‑making through actionable insights, and accelerate the strategic use of AI. The role combines strategic leadership with hands‑on development across data governance, dashboards and reporting, high‑impact AI use cases, and stakeholder collaboration to drive efficiency, effectiveness, and business impact.

You will work closely with the other Digital Marketing Development and Technology Leads, Marketing Operations Experts, Wärtsilä IT, and the campaign owners in business marketing teams. This position reports to the Head of Digital Marketing Technology.

The preferred locations for this role are Finland, France, Germany, Denmark, Sweden, Norway, Poland or the UK.

Key responsibilities include:

• Driving M&C data strategy, roadmap, and measurement (incl. governance and enrichment), and establishing frameworks to leverage the marketing database and agentic AI in digital marketing and value showcase
• Driving the marketing data capability journey by collaborating with business stakeholders to understand their needs
• Creating and developing dashboards in collaboration with other development leads and IT
• Providing guidance and supporting conversations with key stakeholders to determine data and analytics requirements
• Leading the development and execution of the M&C AI strategy and roadmap to drive transformation, improve operational efficiency, and elevate the impact of marketing and communications globally
• Driving the development and facilitation of M&C AI agents and their adoption
• Collaborating with Wärtsilä IT to assist in development initiatives
• Owning and advancing the relevant tech stack, including vendor relationships and license management
• Digital tech stack maintenance and troubleshooting
• Providing support for execution tasks when required

Position requirements:

• 8+ years of relevant work experience in marketing and digital marketing
• Bachelor’s degree in marketing, business, engineering, and/or a relevant field of study, or equivalent experience
• Extensive strategic expertise in data and analytics within marketing and communications, including measurement frameworks, data governance, value demonstration, and the related digital technology stack
• Strong capability in Gen AI, emerging technologies, and their strategic application in marketing and communications to drive innovation, efficiency, and business value
• Proven ability to prioritise in a complex, fast‑paced environment
• Strong experience in project management, including planning, prioritisation, stakeholder coordination, and leading cross‑functional data, analytics, and AI‑driven initiatives to successful delivery in complex environments
• Collaborative attitude and strong team player mindset

Why you and us?

We at Wärtsilä believe in empowerment, ownership, and taking responsibility of our work. We support each other’s growth, and co‑creation is the true basis of our innovation. We have the courage to see opportunities and take initiative.

We are authentic and honest, and we strongly believe that by being your own true self, you can accomplish so much more. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you and where you can feel safe and cared for. Are you eager to be part of this ambition?

We have an amazing team, and we are excited about our work and the impact it has on building sustainable societies. We are looking to find a colleague with this shared passion for smart technologies and a sustainable future.

Contact & next steps

If this sounds like the right opportunity, we look forward to hearing from you. Please submit your application by August 7 through our Careers portal.

Are you still wondering if you should apply and would like to get something clarified? Please reach out to Johanna Issakainen, Head of Digital Marketing Technology, Marketing and Communications, [phone]. You can reach her by phone on July 13 from 11:00–12:00 EEST and July 14 from 11:00–12:00 EEST.

Welcome to join us in shaping the decarbonisation of marine and energy!

Last application date: 07/08/2026

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job‑relevant merits and abilities.

Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country.

All new Wärtsilä employees in Finland will attend occupational health checks, including drug tests/screenings where applicable. When a person is located outside of Finland, the country legislation is followed.

This is Wärtsilä

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 18,300 professionals, in more than 230 locations in 77 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.