Marketing Manager

valmet; Tampere; On-site; EUR 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid working model

Professional development

Competitive compensation

Global exposure

Job summary

Valmet in Tampere is seeking a Marketing Manager for its Automation Solutions marketing team. You will develop commercially focused marketing that builds awareness, generates demand, supports pipeline development and helps sales succeed across global markets.

The role requires managing content, sales enablement, demand-generation campaigns, and KPI-driven optimization while collaborating with sales and business management.

Qualifications

• Five+ years in B2B digital marketing with measurable campaign outcomes.
• Experience turning technical offerings into marketable value propositions.
• Ability to plan integrated campaigns and manage cross-functional initiatives.

Responsibilities

• Turn business objectives into commercial marketing plans with clear KPIs.
• Create content and sales enablement assets for various buyer stages.
• Own demand-generation campaigns across digital channels and events.
• Measure KPI performance and optimize campaigns and channels.
• Coordinate campaigns with sales, business management, and partners.

Skills

B2B marketing

Marketing automation

Campaign planning

Content/value propositions

Marketing analytics

Stakeholder management

English communication

AI in marketing

Project management

Commercial acumen

Job description

Marketing Manager, Automation Solutions (Fixed-Term Position)

Are you an experienced B2B marketer eager to make a real impact?

We are looking for a Marketing Manager to join Valmet's global Automation Solutions marketing team. In this role, you will be responsible for developing and executing commercially focused marketing that builds awareness, generates demand, supports pipeline development and helps sales succeed across global markets.

The position is based at Valmet's Tampere office in Finland. This is a fixed-term position, expected to begin in November 2026 and end in September 2028.

Your key responsibilities

• Turn business objectives into commercial marketing plans: Work closely with business management and sales to identify growth priorities, target customer segments and marketing opportunities, and translate them into concrete marketing plans, campaigns and measurable objectives.
• Create commercially relevant content and sales enablement: Translate complex technical offerings and customer needs into value propositions, campaign content, customer-facing materials and sales tools that support different stages of the buying journey.
• Own demand-generation campaigns: Plan and execute integrated B2B campaigns across digital channels, with responsibility for audience targeting, campaign execution, lead generation, optimization and results.
• Measure marketing contribution: Define relevant KPIs, analyze campaigns, lead and funnel performance, and use data to make recommendations about content, channels, targeting and marketing investment.
• Event marketing: Plan and coordinate marketing for online and onsite events, including audience acquisition, campaign integration, lead capture, sales follow-up and post-event measurement.

The position includes travelling.

What we're looking for

• Commercial understanding: Demonstrated ability to work with sales and business management, understand commercial priorities, identify target audiences and convert business objectives into actionable marketing programs.
• Strong B2B digital marketing experience: At least five years of B2B digital marketing experience, including substantial up-to-date experience in planning and executing campaigns that drive measurable engagement, leads and sales opportunities.
• Marketing automation capability: Hands-on experience using marketing automation platforms for campaign management, segmentation, lead nurturing, reporting and sales collaboration.
• Marketing measurement skills: Experience defining campaign KPIs and using funnel, campaign and lead-performance data to evaluate marketing effectiveness and improve future activities.
• Content and value-proposition skills: Ability to turn complex technical solutions into clear customer value propositions, campaign messages and sales-enablement materials.
• Project and stakeholder management: Proven ability to take ownership of multiple marketing initiatives and coordinate campaigns with business leaders, sales teams, marketing specialists and external partners in a global organization.
• Communication and continuous development: Strong English communication skills and a proactive approach to developing your marketing capabilities, including effective use of AI, analytics and emerging marketing technologies.

We also expect you to align with Valmet's Leadership Principles - practical behaviours that guide how we lead, collaborate, and succeed together:

• Take accountability - Act with ownership, set clear expectations, and follow through
• Lead with courage - Champion change, try bold ideas, and learn quickly
• Build on trust - Listen to understand, be open, and create psychological safety
• Collaborate for growth - Work across boundaries, value diverse perspectives, and focus on customer value

What we offer

• A meaningful role in a global B2B business where marketing is closely connected to business outcomes
• The opportunity to work with complex, mission-critical automation solutions in an international environment
• Close collaboration with experienced colleagues worldwide
• Clarity, focus, and continuous improvement supported by agile marketing methods
• The chance to deepen your expertise in digital marketing, martech, and AI, supported by a forward-looking organization
• Professional development opportunities in a global company with strong technological competence
• A hybrid working model and competitive compensation and benefits in line with Valmet's practices

Additional information

In our recruitment process we use a variety of selection methods, eg video screening, personality questionnaires, ability tests and interviews.

We encourage our employees to a healthier lifestyle by being a Smoke-free Workplace.

No later than October 7th, 2026

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