Optico à Afrique du Sud

seQura provides innovative, flexible and easy-to-use payment technologies that help merchants acquire, convert and retain more customers.

We make a difference in sales performance by tailoring our solutions to different sectors, to address their unique pain points and deliver superior results in Retail, Education (EduQa), Optics (OptiQa), Repairs and Travel.

We also empower smart shopping to consumers who seek more value, convenience, and flexibility in their shopping, with new payment experiences that allow them to save, access interest-free credit, or pay in small, comfortable installments of up to 24 months.

Born in Barcelona, seQura is a privately-owned fintech, currently expanding throughout southern Europe and Latin America, growing above 50% CAGR and approaching 100 Million in Annual Recurring Revenue.

Over 5000 businesses, almost 2 million shoppers, and almost 400 employees continue to rate us as one of the most loved and trusted fintechs out there, with an NPS of 87%, a Trustpilot rating of 4.7 / 5, and a Glassdoor rating of 4.7 / 5.

About the role

As a Creative Director, you will lead the strategic and creative vision for seQura, ensuring that all brand communications are compelling, cohesive, and performance-driven. You'll drive innovative, platform-specific campaigns that captivate target audiences while collaborating closely with design, content, and performance teams to bring high-impact creative ideas to life. Your role will be pivotal in shaping the brand’s visual and narrative identity, overseeing creative execution, and ensuring alignment across all marketing and communication channels.

What challenges you'll be solving

Brand & Creativity Strategy

• Own and evolve seQura’s brand identity, ensuring consistency across all touchpoints.
• Develop and oversee brand guidelines, ensuring visual and verbal alignment across internal teams and external partners.
• Shape the creative direction of marketing campaigns, aligning them with business objectives and customer insights.
• Ensure brand positioning remains distinctive and impactful in a competitive market.

Creative Development & Storytelling

• Lead the end-to-end creative process : research, strategy, briefing, concept development, and execution.
• Develop compelling storytelling and creative concepts that drive engagement, conversion, and brand affinity.
• Oversee the creation of high-performing assets optimized for different digital channels.
• Work closely with the design and performance marketing teams to ensure seamless integration of brand and performance-driven creative.
• Continuously explore new creative angles, concepts, and trends to maintain fresh and innovative storytelling.

Campaign Execution & Performance Optimization

• Lead the development of B2B and B2C campaigns across the full funnel, from awareness to conversion.
• Collaborate with the performance team to define KPIs, analyze campaign effectiveness, and optimize creative strategies.
• Use data-driven insights and A / B testing to refine messaging, visuals, and formats for maximum impact.
• Stay ahead of industry trends and competitor strategies to drive innovative and competitive creative solutions.
• Manage and mentor a team of designers, writers, and freelancers to maintain a high standard of creative excellence.
• Oversee workflows, production timelines, and project execution to ensure efficiency and timely delivery.
• Act as the key liaison between marketing, design, product, and external creative partners.
• Foster a culture of creativity, collaboration, and continuous improvement within the team.

What we offer

We have a strong and sustainable foundation, where we provide a secure and reliable workplace. You have the freedom and trust to make the best contribution possible.

One of our most valued strengths by our employees is our fellowship and supportive culture, which fosters a sense of belonging by working closely with our values. With us, you will have challenging projects to work on and push your skills and knowledge.

In addition, we are very proud of the unique office we have, which offers a comfortable and inspiring environment to work in with everything you need.

• 23 vacation days + 2 days of free disposal per year.
• Professional development that includes access to a language learning platform.
• Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee.
• Health insurance discounts with Sanitas and Adeslas.
• Urban mobility by using your own bike with Kleta.
• Free access to healthy, organic, and sustainable fruits.

Moreover, we offer a Wellness Program that embraces a holistic approach by covering 6 areas (occupational, physical, financial, emotional, social, and environmental consciousness). Each area will include various activities, and you'll be able to choose from 34 different activities that best meet your needs to configure a plan that best works for you.

What you’ll need

• 10+ years of experience in creative leadership roles, ideally within fast-paced digital environments.
• Excellent written and verbal communication skills (both English and Spanish are required).
• Proven ability to develop and execute high-impact brand campaigns across digital, social, and traditional media.
• Strong portfolio showcasing storytelling, brand development, and performance-driven creative.
• Deep understanding of design principles, UX / UI, and digital content optimization.
• Experience leading creative teams and working cross-functionally with marketing, product, and growth teams.
• Passion for innovation, emerging trends, and pushing creative boundaries.

This is an opportunity to elevate seQura’s brand presence while delivering innovative, high-performing creative that resonates with our audience. If you’re a visionary leader who thrives at the intersection of brand storytelling and performance marketing, we’d love to hear from you.

We kindly ask that you submit your CV in English, as it is the official language of our community, along with your portfolio showcasing samples of your work.

We promote equal opportunity to all, regardless of age, color, gender identity, medical condition, physical or mental disability, race, religion, sexual orientation, or other characteristics. We have an inclusive environment, and respect is above all.

Do you want to be part of the change? Join us!