Trade Marketing Specialist: POS Activation & Engagement

Lindt & Sprüngli; Bellprat; Sur place; EUR 36 000 - 60 000; Plein temps

Résumé du poste

Lindt Iberia is seeking a Customer Marketing Specialist reporting to the Customer Marketing Manager to translate brand strategy into impactful Trade Marketing plans across Modern Trade and On-Trade channels. You will drive visibility, shopper engagement, and POS activation with major customers.

Key duties include POS materials creation, new launches activation, display margin analysis, in-store tastings coordination, and sales force support.

Qualifications

• Experience in FMCG is a must.
• At least 3 years experience in Trade Marketing/Sales.
• Proficient in MS Office; advanced Excel skills desirable.
• Desirable SAP experience and English level B2+.

Responsabilités

• Create suitable POS materials and activation plans for major customers.
• Execute trade marketing for new launches and campaigns in major customers.
• Analyze display margins and optimize POS costs.
• Track promotions and activities across categories and competitors.
• Coordinate in-store tastings with customers and agencies.
• Support Sales & Field teams on various projects.
• Ensure campaign implementations at POS with Field team and Area Managers.
• Provide support on customer projects and internal coordination (Sales/ Marketing/ Purchasing/ Demand).
• Maintain daily contact with Marketing to align product strategies with POS actions.

Connaissances

Project management

Cross-functional collaboration

Organizational skills

Attention to detail

Results-driven

Communication skills

Outils

MS Excel

SAP

Description du poste

Lindt Iberia is seeking a Customer Marketing Specialist reporting to the Customer Marketing Manager to translate brand strategy into impactful Trade Marketing plans across Modern Trade and On-Trade channels. You will drive visibility, shopper engagement, and POS activation with major customers.

Key duties include POS materials creation, new launches activation, display margin analysis, in-store tastings coordination, and sales force support.