Customer Marketing Specialist

Lindt & Sprüngli (Espana) SA; España; Presencial; EUR 30.000 - 48.000; Jornada completa

Descripción de la vacante

Lindt & Sprüngli (Espana) SA is seeking a Customer Marketing Specialist to translate brand marketing strategy into impactful Trade Marketing plans, driving visibility and shopper engagement across Modern Trade and On-Trade channels.

You will create POS materials, activate campaigns, analyze promotions, and support sales teams with cross-functional projects, while coordinating in-store activities and travel as needed.

Formación

• Experience in FMCG company is a must.
• At least 3 years experienced in Trade Marketing/Sales departments.
• Knowledge of marketing, trade, and sales principles.
• Proficient in MS Office (advanced excel is a must).
• Desirable experience with SAP.
• English level at least level B2+.
• Able to travel in different moments of the year.

Responsabilidades

• Create POS materials and activation plans for store activation.
• Execute trade marketing for launches and campaigns in major customers.
• Analyze display margin and optimize POS costs.
• Track promotions and monitor competition and categories.
• Coordinate in-store tastings with customers and agencies.
• Support Sales & Field teams on projects and campaigns.
• Ensure campaigns are properly implemented at POS with field teams.

Conocimientos

Project management

Cross-functional collaboration

Organization

Attention to detail

Communication

Herramientas

MS Office (Advanced Excel)

SAP

Descripción del empleo

Lindt & Sprüngli Portrait At Lindt Iberia, we are looking for a Customer Marketing Specialist reporting to the Customer Marketing Manager. The purpose of the role is to translate the brand marketing strategy into impactful Trade Marketing plans, driving brand visibility and shopper engagement across Modern Trade and On-Trade channels.

Main accountabilities

• Point Of Sales Materials & Activation Plans: Creation of suitable and excellent POS materials and activities that ensures product sell-in store activation.
• Be responsible for Trade Marketing execution of new launches products and events / campaigns in major customers.
• Analysis of display margin and optimization of POS costs.
• Analyze our categories and competitor’s and track promotional activities.
• Coordinate in-store tastings activities with customers and agencies in major customers.
• Sales Force Support Support Sales & Field team in different projects to meet customer requirements.
• Coordinate and ensure the correct implementation of the campaigns at the POS with the Field team and Area Managers by communicating all the different customers / calendars and ensure they have the tools to execute them.
• Give strong support in specific customers projects to our sales force and field team.

Other accountabilities

• Daily contact with Marketing team to keep product strategies aligned with the actions at the POS.
• Support in the preparation of Categories Strategic Plans.
• Key person in terms of internal projects coordination (Sales/ Mkt/Purchasing/Demand / Logistics departments).

Experience & tools

• Experience in FMCG company is a must.
• At least 3 years experienced in Trade Marketing/Sales departments.
• Knowledge of marketing, trade, and sales principles.
• Proficient in MS Office (advanced excel is a must).
• Desirable experience with SAP.
• English level at least level B2+.
• Able to travel in different moments of the year.

Skills

• Project management & cross-functional collaboration skills.
• Very well organized.
• Orientation to details.
• Results-driven.
• Excellent communication and relationship skills.

Looking to grow your career in a dynamic, international setting? Join the Lindt & Sprüngli Group! Together, we thrive to achieve our bold ambitions, powered by our purpose and unique culture of community and mutual support - rooted in a proud tradition, yet always evolving to stay ahead and set new standards.

Across our diverse local teams, we think globally and act locally - empowering people to grow, take ownership and shape a sustainable future together. We are a responsible “employer of choice” who provides an inspiring people experience. Together, we build trust, drive innovation, and grow - as individuals and as a business.

Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate category. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe. With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in 2025. Our commitment to contributing to a sustainable tomorrow is a key element driving the company’s actions and ambitions. Since 2008, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.