Customer Marketing Specialist

Lindt & Sprüngli USA; Barcelona; On-site; EUR 32,000 - 52,000; Full time

Job summary

Lindt Iberia is seeking a Customer Marketing Specialist to translate the brand marketing strategy into impactful Trade Marketing plans across Modern Trade and On-Trade channels in Spain. You will lead POS materials creation and activation plans for key customers, and coordinate in-store tastings with agencies.

The role supports the Sales Force and Area Managers to execute campaigns at the POS, aligns product strategies with Marketing, and collaborates with Purchasing, Demand and Logistics.

Qualifications

• Experience in FMCG company is a must.
• At least 3 years experience in Trade Marketing/Sales.
• Knowledge of marketing, trade, and sales principles.
• Proficient in MS Office (advanced Excel).
• Desirable experience with SAP.
• English level at least level B2+.
• Able to travel.

Responsibilities

• Creation of suitable and excellent POS materials and activities that ensures product sell-in store activation.
• Be Responsible for Trade Marketing execution of new launches products and events / campaigns in major customers.
• Analysis of display margin and optimization of POS costs.
• Analyze our categories and competitor’s and track promotional activities.
• Coordinate in-store tastings activities with customers and agencies in major customers.
• Support Sales & Field team in different projects to meet customer requirements.
• Coordinate and ensure the correct implementation of the campaigns at the POS with the Field team and Area Managers by communicating all the different customers / calendars and ensure they have the tools to execute them.
• Give strong support in specific customers projects to our sales force and field team.
• Daily contact with Marketing team to keep product strategies aligned with the actions at the POS.
• Support in the preparation of Categories Strategic Plans.
• Key person in terms of internal projects coordination (Sales/ Mkt/Purchasing/Demand / Logistics departments).

Skills

Experience in Trade Marketing

Project management

Well organized

Attention to details

Communication skills

Tools

MS Office (Advanced Excel)

SAP

Job description

Lindt & Sprüngli Portrait

At Lindt Iberia, we are looking for a Customer Marketing Specialist reporting to the Customer Marketing Manager. The purpose of the role is to translate the brand marketing strategy into impactful Trade Marketing plans, driving brand visibility and shopper engagement across Modern Trade and On-Trade channels.

As a part of your main accountabilities will be:

Point Of Sales Materials & Activation Plans:

• Creation of suitable and excellent POS materials and activities that ensures product sell-in store activation.
• Be Responsible for Trade Marketing execution of new launches products and events / campaigns in major customers.
• Analysis of display margin and optimization of POS costs.
• Analyze our categories and competitor’s and track promotional activities.
• Coordinate in-store tastings activities with customers and agencies in major customers.

Sales Force Support

• Support Sales & Field team in different projects to meet customer requirements.
• Coordinate and ensure the correct implementation of the campaigns at the POS with the Field team and Area Managers by communicating all the different customers / calendars and ensure they have the tools to execute them.
• Give strong support in specific customers projects to our sales force and field team.

Other Accountabilities:

• Daily contact with Marketing team to keep product strategies aligned with the actions at the POS.
• Support in the preparation of Categories Strategic Plans.
• Key person in terms of internal projects coordination (Sales/ Mkt/Purchasing/Demand / Logistics departments).

Experience & tools:

• Experience in FMCG company is a must.
• At least 3 years experienced in Trade Marketing/Sales departments.
• Knowledge of marketing, trade, and sales principles.
• Proficient in MS Office (advanced excel is a must).
• Desirable experience with SAP.
• English level at least level B2+.
• Able to travel in different moments of the year.

Skills:

• Project management & cross-functional collaboration skills.
• Very well organized.
• Orientation to details.
• Results-driven.
• Excellent communication and relationship skills.