Strategic On-Trade Activation Lead

Bacardi; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive pay package

Paid time off

Retirement plan

Health insurance

Employee assistance program

Descripción de la vacante

Bacardi in Barcelona is seeking an experienced On Trade Marketing professional to lead customer marketing initiatives and drive growth in key cities. You will craft activations, manage budgets, and collaborate with cross-functional teams to deliver measurable results.

You will build strong relationships with strategic customers, coordinate with BM’s and Field Managers to ensure flawless execution of tailor-made visibilities and activations, and drive growth across the On Trade channel.

Formación

• 3+ years in sales or marketing, preferably in On Trade.
• Experience influencing stakeholders to execute long-term plans.
• Budget management across multiple stakeholders.
• Strong negotiation skills and data interpretation.

Responsabilidades

• Execute Winning In customer marketing strategy in KC.
• Build long-term relationships with key strategic customers.
• Own A&P budget and tools for the City.
• Coordinate bottom-up plans with BM’s and Field Manager.
• Negotiate and execute tailor-made visibilities in Key Cities with flawless execution.
• BTL agency management from briefing to execution.
• Evaluate activities and M&E to ensure growth drivers.
• Influence IAP resources during planning.

Conocimientos

On Trade passion

3+ years sales/marketing

Stakeholder influence

Budget management

Negotiation

English & Spanish

Descripción del empleo

Bacardi in Barcelona is seeking an experienced On Trade Marketing professional to lead customer marketing initiatives and drive growth in key cities. You will craft activations, manage budgets, and collaborate with cross-functional teams to deliver measurable results.

You will build strong relationships with strategic customers, coordinate with BM’s and Field Managers to ensure flawless execution of tailor-made visibilities and activations, and drive growth across the On Trade channel.