Senior GTM Campaign Lead - Brand & Multi-Market (Hybrid)

Creandum; España; Hybrid; EUR 70,000 - 105,000; Full time

Benefits offered by this job

Private healthcare

Lunch provided or allowance

25 days annual leave

Hybrid or remote work options

Mental health support

Paid parental leave

Job summary

Pleo is seeking a Senior Integrated Campaign Manager, Brand & GTM to lead the Go-To-Market execution for a major 2027 brand strategy. You will architect and roll out campaigns across SMB to Enterprise in six European markets, balancing brand equity with full-funnel performance.

You will collaborate with Brand Marketing, Digital, Field/Events, Content, PR, and Sales to drive market salience, engagement, and measurable business impact while managing budgets and timelines.

Qualifications

• Proven track record leading multi-country, full-funnel campaigns in high-growth B2B SaaS.
• Experience turning brand frameworks into actionable GTM blueprints.
• Ability to align Creative, Digital, PR, Ops and Sales across markets.
• Experience tracking brand lift, pipeline impact, and ROI.
• Background in integrated marketing or brand orchestration in tech.

Responsibilities

• Translate the 2027 brand strategy into full-funnel GTM campaign blueprints across SMB, Mid-Market, and Enterprise segments.
• Own Master Briefs and lead cross-functional squads for multi-channel campaigns (OOH, Paid Social, VIP activations, Digital, ABM).
• Localize master campaigns with country teams for regional relevance and execution precision.
• Partner with Brand Marketing Lead, Sales Leadership, SDRs, and Field teams to enable customer-facing squads with stories and tools.
• Manage the integrated campaign calendar and multi-country budget; track brand lift, consideration, pipeline growth, and ROI.

Skills

Multi-country campaigns

B2B SaaS marketing

GTM strategy & execution

Cross-functional leadership

Brand orchestration

Campaign measurement & ROI

Job description

Pleo is seeking a Senior Integrated Campaign Manager, Brand & GTM to lead the Go-To-Market execution for a major 2027 brand strategy. You will architect and roll out campaigns across SMB to Enterprise in six European markets, balancing brand equity with full-funnel performance.

You will collaborate with Brand Marketing, Digital, Field/Events, Content, PR, and Sales to drive market salience, engagement, and measurable business impact while managing budgets and timelines.