GTM Strategy & Enablement Lead

Papaya Global; Barcelona; On-site; EUR 85,000 - 130,000; Full time

Benefits offered by this job

Gym on-site

Gym reimbursement

Paternity/Maternity Leave

Birthday Gift

20 days PTO

Meal vouchers

Remote work allowance

AI learning budget

Work from abroad

Job summary

Papaya Global in Barcelona seeks a strategic GTM leader to own go-to-market for Papaya products and Workforce OS, translating complex capabilities into compelling commercial stories and value propositions. You will craft persona-based messaging, collaborate with Product, Sales, Marketing, and Client Success, and equip the sales force with training, demos, and tools to win.

You will lead launches end-to-end, measure adoption and revenue impact, and continuously refine messaging through market

Qualifications

• Native-level English.
• Experience developing GTM strategies, product launches, sales plays, and enablement programs.
• 3+ years of experience in Go-to-Market, Product Marketing, Product Strategy, or a similar commercial role within a B2B technology company.
• Experience in Payroll, Payments, HCM, HR Tech, FinTech, Workforce Management, or related B2B SaaS is a strong advantage.

Responsibilities

• Own GTM strategy and execution for assigned Papaya products and Workforce OS service lines
• Lead product and service launches end-to-end, from positioning and launch strategy through sales readiness, rollout, and adoption
• Translate complex product capabilities into clear, compelling commercial stories and value propositions
• Develop persona-based messaging and positioning that clearly articulates why Papaya, why now, and why we win
• Partner closely with Product to understand the roadmap and turn innovation into market-ready propositions
• Work directly with Sales and Account Management to understand what is happening in real deals, identify gaps, and continuously strengthen our positioning
• Build and deliver sales plays that help Revenue teams identify opportunities, run stronger discovery, overcome objections, and close business
• Own sales enablement for your service line, including training, storytelling sessions, product demos, competitive positioning, and launch readiness
• Create the commercial assets sellers need to win, including pitch decks, one-pagers, battlecards, demo stories, landing pages, client-facing materials, and AI-powered sales tools
• Develop competitive intelligence and ensure sellers understand how Papaya differentiates in the market
• Partner with Marketing on campaigns, events, website messaging, thought leadership, and demand-generation initiatives
• Use customer, prospect, seller, and market feedback to continuously improve our GTM strategy and messaging
• Leverage AI to accelerate research, content creation, enablement, personalization, and GTM execution
• Measure the impact of GTM initiatives through adoption, pipeline creation, conversion, product uptake, and revenue impact
• What Success Looks Like: when Papaya launches something new, the market understands why it matters, our sellers know how to sell it, our clients understand the value, and the business can measure impact through adoption, pipeline, and revenue

Skills

GTM strategy

Product launches

Sales enablement

Storytelling

Persona messaging

Cross-functional

Public speaking

AI tools

Go-to-Market

Job description

Papaya Global in Barcelona seeks a strategic GTM leader to own go-to-market for Papaya products and Workforce OS, translating complex capabilities into compelling commercial stories and value propositions. You will craft persona-based messaging, collaborate with Product, Sales, Marketing, and Client Success, and equip the sales force with training, demos, and tools to win.

You will lead launches end-to-end, measure adoption and revenue impact, and continuously refine messaging through market