Senior Product Marketing Manager — Remote & Global GTM

SAFEGUARD GLOBAL ETT (Spain); España; Remote; EUR 54,000 - 66,000; Full time

Benefits offered by this job

Autonomy & Flexibility (Remote first)

Bonding Leave

2 Charitable Days

Reward & Recognition Program

Corporate bonus/SIP

Coworking Space

Job summary

Safeguard Global is hiring a Senior Product Marketing Manager to shape how we understand buyers and bring products to market. You will work with Product, Marketing and Sales to translate insights into positioning, messaging, and measurable impact across regions.

You will lead market intelligence, competitive analysis, and go-to-market planning, driving demand and cross-functional execution from strategy to launch and enablement across our global teams.

Qualifications

• 5+ years of product marketing experience with at least 3 years in a market-facing role.
• Proficient in Microsoft Office, Monday.com, Jira.
• Comfortable using collaboration and CRM tools such as MS TEAMS and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of social media tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional data analysis and ROI-tracking skills, able to prove what is –or isn’t—working using
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and stakeholder management skills to interact with colleagues, cross-functional teams, clients, prospects, analysts.
• Team player!
• Bachelor’s degree in business or marketing; MBA preferred.
• Pragmatic Institute Certified (PMC) III or Product Marketing Alliance certification preferred.

Responsibilities

• Market intelligence — Be the expert on our buyers: who they are, how they buy, their key buying criteria, and how these differ across regions.
• Competitive intelligence — Own our understanding of the competitive landscape. Be the expert on who we compete against, how they're positioned, and where we win and lose and turn that into positioning and enablement the business can act on.
• Positioning and messaging — Work collaboratively with product and marketing to develop positioning and messaging that resonates with our target personas and users.
• Buyer process and go-to-market — Understand and document the buyer's journey: where they get information, and the who, what, when and why behind their decisions.
• Marketing planning — Partner with the marketing team to build a marketing plan for the products and services you support, key activities and budgets to acquire new clients and retain and expand existing ones.
• Measurement — Assess the effectiveness of the marketing programmes supporting your products on an ongoing basis and report back to the business on what's working, what isn't, and what needs to change.
• Launches — Plan the launches of new products and releases of existing products, and own the cross-functional implementation end to end, from message to enablement to execution and beyond with feedback loops and success measurement.
• Sales enablement — Understand and support our sales channels. Train them on the problems we solve for buyers and users, build the internal tools and external collateral they need, and teach them how and when to use it.
• Thought leadership — Be the voice for the products you support, webinars and speaking engagements and produce written work that builds our credibility in-market.
• Strategic and tactical balance — Operate comfortably across both by helping to shape the longer term positioning and GTM strategy, while also rolling up your sleeves on the day to day assets and enablement with support of the product and marketing teams and the Product Director.

Skills

5+ years of product marketing

Market-facing experience

Data analysis & ROI

Public speaking

Stakeholder management

Education

Bachelor’s degree in business or marketing

MBA preferred

Tools

Microsoft Office

Monday.com

Jira

MS Teams

Salesforce

Marketo

Pardot

Omniture

Google Analytics

LinkedIn

Twitter

Facebook

Instagram

Job description

Safeguard Global is hiring a Senior Product Marketing Manager to shape how we understand buyers and bring products to market. You will work with Product, Marketing and Sales to translate insights into positioning, messaging, and measurable impact across regions.

You will lead market intelligence, competitive analysis, and go-to-market planning, driving demand and cross-functional execution from strategy to launch and enablement across our global teams.