Marketing Operations Manager — AI-Driven Upmarket Growth (Hybrid)

Creandum; España; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Pleo card

Provided lunch

Private healthcare options

25 days annual leave

Hybrid and remote options

Mental health support

Paid parental leave

Job summary

Pleo is seeking a Marketing Operations Manager to join our Marketing Operations, RevOps team. You’ll help build the operational infrastructure needed to support our upmarket expansion into Mid-Market and Enterprise segments and scale our spend management platform across growth companies in Europe.

If you’re excited about designing account-based go-to-market systems, establishing AI enablement across operational workflows, and solving cross-functional challenges, this is the opportunity for you!

Qualifications

• HubSpot workflows design, routing logic, and automation
• ABM operational processes and MQL→MQA scoring rules
• Collaboration with Sales Ops on account strategy and handoff logic
• Auditable data specs and data quality validation alongside Data/BAT teams
• Experience with attribution modeling and lifecycle marketing operations
• Experience scaling GTM ops for Mid-Market/Enterprise

Responsibilities

• Build and refine marketing operational frameworks for campaigns, intake, approvals, governance, MQL→MQA routing, SDR/BDR handoff
• Own account intelligence and reporting cadence; design scoring models and dashboards
• Drive AI adoption across Marketing Ops with scalable processes and enablement
• Ensure tooling health: HubSpot workflows, automations, integrations; coordinate with BAT and Engineering on tech stacks
• Upskill Marketing and Marketing Ops teammates with templates, QA checklists, onboarding resources

Skills

HubSpot Fluency

Account Operations Mindset

Sales Ops Partnership

Data & Documentation Habits

Multi-touch attribution modeling

Lifecycle marketing operations

ABM platforms / account intelligence

Experience moving upmarket to Mid-Mkt/

Tools

HubSpot

Job description

Pleo is seeking a Marketing Operations Manager to join our Marketing Operations, RevOps team. You’ll help build the operational infrastructure needed to support our upmarket expansion into Mid-Market and Enterprise segments and scale our spend management platform across growth companies in Europe.

If you’re excited about designing account-based go-to-market systems, establishing AI enablement across operational workflows, and solving cross-functional challenges, this is the opportunity for you!