Senior Email & Lifecycle Growth Strategist

Acentecom; España; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Acentecom is seeking a Senior Email & Lifecycle Marketing Strategist to shape and scale our email and retention program across multiple brands. You will own strategy, calendar, and testing, and execute campaigns end-to-end with a proactive, hands-on approach.

You will drive lifecycle optimization, A/B testing, and creative briefs, working closely with designers and product teams to deliver high-quality sends and meaningful customer experiences.

Formación

• Experience in email marketing, CRM, lifecycle or retention with ownership beyond execution.
• Experience shaping or building an email and retention program.
• Hands-on Klaviyo experience with campaigns, flows, segmentation, personalization, testing, QA.
• Strategic mindset balancing long-term planning and execution.
• Strong ownership; can develop incomplete ideas to completion.
• Experience managing email programs across multiple brands/audiences.
• Deep understanding of lifecycle and retention strategies.
• Creative judgment; write briefs and communicate with customers in a brand-appropriate way.
• Experience using testing and performance data to drive improvement.
• Relevant to DTC/e-commerce; health, wellness, supplements, or subscriptions helpful.
• Familiarity with Shopify and SMS marketing; HTML/CSS knowledge is a plus.

Responsabilidades

• Shape email and retention strategy, calendar, lifecycle roadmap, and testing priorities.
• Own campaign execution from idea to launch with minimal follow-up.
• Plan campaigns and lifecycle moments ahead, spotting opportunities early.
• Build and optimize campaigns, flows, and automations in Klaviyo with segmentation and QA.
• Create clear briefs for designers and participate in hands-on design when needed.
• Manage email/retention programs across multiple brands with distinct voices.
• Develop and run A/B tests; translate results into improvements.
• Monitor deliverability, list health, campaign performance, and flow interactions.
• Analyze performance, identify patterns, and suggest tests or features.
• Drives retention through authentic customer connection, not constant promos.

Conocimientos

Email marketing

CRM

Lifecycle marketing

Klaviyo

A/B testing

Campaign planning

Brand voice

Ownership

Multi-brand management

SMS marketing

HTML/CSS basics

Herramientas

Klaviyo

Shopify

Descripción del empleo

Acentecom is seeking a Senior Email & Lifecycle Marketing Strategist to shape and scale our email and retention program across multiple brands. You will own strategy, calendar, and testing, and execute campaigns end-to-end with a proactive, hands-on approach.

You will drive lifecycle optimization, A/B testing, and creative briefs, working closely with designers and product teams to deliver high-quality sends and meaningful customer experiences.