Product Marketing Manager - Lifecycle Growth, Madrid

RealAdvisor; Madrid; Presencial; EUR 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote contract

Performance incentives

Descripción de la vacante

RealAdvisor seeks a hands-on Product Marketing Manager to own messaging across the customer lifecycle and turn product insights into high-converting campaigns. You will work closely with Product, Growth, and Operations to drive activation, retention, and upsell through multi-channel programs.

You’ll craft positioning and go-to-market plans for new products, develop enablement materials for Sales and Customer Success, and lead end-to-end campaign execution with a strong emphasis on testing and

Formación

• 5+ years in Product Marketing, Lifecycle Marketing, CRM Marketing, or similar roles.
• Strong copywriting skills and the ability to simplify complex products.
• Experience building campaigns in marketing automation and CRM tools.
• Excellent English; French and/or Spanish is a plus.

Responsabilidades

• Own onboarding, activation, retention, upsell, and reactivation journeys.
• Run campaigns across email, SMS, push notifications, and in-product messaging.
• Define positioning, messaging, and value propositions for products and features.
• Launch new products and features with go-to-market plans.
• Create enablement materials for Sales and Customer Success teams.
• Write compelling copy for emails, landing pages, and marketing materials.

Conocimientos

Copywriting

Design sense

Analytics

A/B testing

Herramientas

Customer.io

SendGrid

n8n

PostHog

HubSpot

Descripción del empleo

RealAdvisor seeks a hands-on Product Marketing Manager to own messaging across the customer lifecycle and turn product insights into high-converting campaigns. You will work closely with Product, Growth, and Operations to drive activation, retention, and upsell through multi-channel programs.

You’ll craft positioning and go-to-market plans for new products, develop enablement materials for Sales and Customer Success, and lead end-to-end campaign execution with a strong emphasis on testing and