Lifecycle Marketing Specialist (B2B & B2C)

BlackBox Strategies; Madrid; A distancia; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Flexible, fully remote work environment

Opportunity to directly influence pipeline and revenue

Leadership collaboration

AI-enabled workflows

Descripción de la vacante

A leading revenue execution agency in Spain seeks a senior Outbound & Lifecycle Execution Lead. This role focuses on driving outbound messaging across B2B and B2C audiences, optimizing email campaigns, and engaging in cross-functional collaboration. Ideal candidates will have 4+ years in outbound or lifecycle marketing, hands-on experience with CRM tools, and a strong grasp of deliverability and segmentation strategies. Enjoy competitive compensation and a flexible remote work environment.

Formación

• Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles.
• Direct experience executing email and CRM campaigns.
• Strong understanding of deliverability, segmentation, and channel tradeoffs.
• Experience supporting both B2B and B2C audiences.
• Strong understanding of deliverability, segmentation, and channel tradeoffs.
• Clear written communicator with a bias toward execution.
• Comfortable operating with high-level direction in a fast-moving environment.

Responsabilidades

• Build and maintain outbound lists and enrichment workflows.
• Launch, manage, and optimize cold email campaigns.
• Execute nurture, re-engagement, and expansion campaigns.
• Manage SMS use cases and coordinate timing with campaigns.
• Collaborate with Social Media Manager to align themes and timing.

Conocimientos

Hands-on execution

B2B audience understanding

B2C audience understanding

Email campaign management

CRM strategy

SMS marketing

Cross-functional collaboration

Execution-focused

Herramientas

HubSpot

Clay

Mailchimp

Twilio

Twilio

Descripción del empleo

Role Overview

Outbound & Lifecycle Execution Lead (B2B + B2C)

BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.

This role is ideal for someone who:

• Is an expert at hands-on execution
• Can collaborate on strategy, then independently ship
• Understands how B2B and B2C motions differ across email, CRM, and SMS
• Works closely with a Social Media Manager to align messaging and timing

You will partner with leadership on direction and priorities, then own execution end-to-end.

About BlackBox Strategies

BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels—bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.

Location

Remote | Open to global candidates (U.S. business hours required)

Key Responsibilities

Cold Email & Outbound Execution

• Build and maintain outbound lists and enrichment workflows using Clay
• Launch, manage, and optimize cold email campaigns in Instantly
• Own inbox health, deliverability, warm-up, and reply categorization
• Sync replies, outcomes, and lifecycle stages into HubSpot
• Continuously test messaging by segment, persona, and intent

Lifecycle & Marketing Email (B2B + B2C)

• Build segmented audiences across lead, prospect, and customer stages
• Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
• Manage compliance, suppression logic, and list hygiene
• Use HubSpot Marketing Hub and/or Mailchimp

SMS Marketing (Nice to Have)

• Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
• Experience with platforms such as Twilio or similar is a strong plus
• Coordinate SMS timing with email and social campaigns

Cross-Functional Collaboration

• Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
• Share outbound insights to inform social and content strategy
• Partner with leadership on ICPs, testing priorities, and iteration

Requirements

• Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
• Direct experience executing (not just overseeing) email and CRM campaigns
• Experience supporting both B2B and B2C audiences
• Strong understanding of deliverability, segmentation, and channel tradeoffs
• Clear written communicator with a bias toward execution
• Comfortable operating with high-level direction in a fast-moving environment

Benefits

• Competitive compensation
• Flexible, fully remote work environment
• Opportunity to directly influence pipeline and revenue
• Close collaboration with strategy, social, and GTM leadership
• Exposure to modern outbound, CRM, and AI-enabled workflows