Performance Creative Strategist: Audience-Driven Growth

Acentecom; España; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Acentecom is seeking a Creative Strategist to own creative performance from audience insight through concept development, testing, and optimization. The role combines creative instincts with data-driven analysis to drive growth in direct-response campaigns.

You’ll research audiences, develop concepts, analyze performance, and continuously identify opportunities to scale winning ideas. Collaboration with media buyers, CRO, and production teams is essential to success.

Formación

• Deep understanding of direct-response marketing, customer psychology, and paid social creative strategy.
• Hands-on experience in e-commerce, ideally DTC e-commerce, within a high-volume, performance-driven environment.
• Experience developing creative concepts, hooks, angles, messaging, personas, and testing hypotheses based on audience research and performance insights.
• Strong analytical skills and comfort working with creative performance metrics (hook rate, CTR, CPC, CPA, ROAS).
• Familiarity with Meta Ads Manager, Triple Whale, or similar performance analytics platforms.

Responsabilidades

• Develop a deep understanding of audiences, customer psychology, and market behavior, identifying pain points, desires, objections, beliefs, and emotional drivers and translating them into actionable creative opportunities.
• Build and evolve a pipeline of creative concepts, hooks, angles, personas, messaging frameworks, and formats grounded in audience insights.
• Own creative performance analysis across paid social, using metrics such as hook rate, hold rate, CTR, CPC, CPA, and ROAS to identify patterns and opportunities.
• Build structured creative testing and experimentation frameworks, isolating variables across hooks, visuals, scripts, messaging, and personas.
• Identify and scale winning creative patterns, iterating on successful concepts and testing new hypotheses.
• Collaborate with Media Buying, CRO, Copywriting, Video Editing, and Creative teams to connect creative performance with the broader funnel.
• Guide Video Editors with strategic direction and performance-based feedback on hooks, pacing, retention, engagement, and effectiveness.
• Turn research and data into clear recommendations and next actions.

Conocimientos

Direct-response marketing

Audience research

Paid social creative strategy

Analytics & performance

Creative testing & experiments

Meta Ads Manager

Triple Whale

Cross-functional collaboration

Herramientas

Meta Ads Manager

Triple Whale

Descripción del empleo

Acentecom is seeking a Creative Strategist to own creative performance from audience insight through concept development, testing, and optimization. The role combines creative instincts with data-driven analysis to drive growth in direct-response campaigns.

You’ll research audiences, develop concepts, analyze performance, and continuously identify opportunities to scale winning ideas. Collaboration with media buyers, CRO, and production teams is essential to success.