Head of Retention & Revenue Growth (DTC)

Acentecom; España; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Acentecom in Spain is seeking a Lead of Retention to own retention performance across our DTC brands, turning customer behavior and lifecycle data into strategies that increase lifetime value, reduce churn, and drive recurring revenue.

This hands-on role covers email, SMS, subscriptions, rebills, winback, and reactivation; you will build scalable processes, collaborate with Creative, CRO, Media, CX, and Payments, and transition retention operations in-house.

Formación

• Hands-on retention leadership in a high-volume DTC ecommerce business.
• Experience owning email end-to-end for a brand generating eight figures+ in annual revenue.
• Proven ability to scale retention operations and improve lifecycle metrics.

Responsabilidades

• Own retention performance across LTV, churn, repeat purchases, subscription retention, and recurring revenue.
• Lead the transition of email and SMS operations from an external agency to an in-house model, maintaining performance and revenue.
• Own and optimize email and SMS across the customer lifecycle, including flows, campaigns, segmentation, testing, and performance optimization.
• Ensure lifecycle flows are mapped across offers and brands, identifying gaps and opportunities to improve the customer journey.
• Improve subscription and rebill performance, including retry strategies and churn prevention.
• Build and optimize winback and reactivation programs using cohort analysis and incremental measurement.
• Own deliverability and list health across operators and regions; resolve issues proactively.
• Build a structured retention experimentation roadmap across messaging, offers, timing, segmentation, journeys, and subscription experiences.
• Analyze retention performance across revenue per recipient, cohorts, and churn to guide testing next steps.
• Partner with Creative, CRO, Media Buying, Customer Experience, and Payments to connect retention insights with the broader journey.
• Create scalable processes and documentation to make retention repeatable and knowledge-transferrable.

Conocimientos

Email marketing

SMS marketing

Lifecycle marketing

Cohort analysis

Klaviyo

Data-driven decision making

Cross-functional collaboration

Renewal/rebill optimization

Herramientas

Klaviyo

Descripción del empleo

Acentecom in Spain is seeking a Lead of Retention to own retention performance across our DTC brands, turning customer behavior and lifecycle data into strategies that increase lifetime value, reduce churn, and drive recurring revenue.

This hands-on role covers email, SMS, subscriptions, rebills, winback, and reactivation; you will build scalable processes, collaborate with Creative, CRO, Media, CX, and Payments, and transition retention operations in-house.