Sales Manager Specialty Paper

App Group; Barcelona; On-site; EUR 50,000 - 80,000; Full time

Job summary

APP Group in Spain and Portugal seeks a Sales Manager to grow our paper business across Iberia. You will manage a portfolio of customers, drive growth, and build strong relationships with merchants, distributors, converters, and printers.

This role requires a minimum of five years in the paper/paperboard industry, solid negotiation skills, and knowledge of grades like C2S, C1S, UWF. Frequent travel is expected to service customers and develop opportunities.

Qualifications

• Minimum 5 years in paper or paperboard sales.
• Knowledge of paper grades (C2S, C1S, UWF, Copy, Kraft, Thermal, Specialty) preferred.
• Degree in Sales, Marketing, Business, Paper Technology or related field preferred.

Responsibilities

• Develop and grow a portfolio of customers across Spain and Portugal.
• Identify opportunities with paper merchants, distributors/traders, converters, and commercial printers.
• Build long-term partnerships while ensuring high levels of service and responsiveness.
• Lead pricing discussions and contractual negotiations with customers.
• Monitor competitor activity, pricing trends, and customer demand across the regional market.
• Frequent travel across Spain and Portugal to support customer relationships and business development.

Skills

Sales

Negotiation

Account management

Travel ready

B2B sales

Education

Sales/Marketing/Business or Paper Technology degree

Tools

CRM systems

Export documentation knowledge

Job description

At APP Group, we’re not just supplying sustainable paper and packaging, we’re reshaping the future of responsible business. As one of the world’s largest integrated pulp and paper companies, with over 100,000 employees delivering products to more than 150 countries, APP Group combines global scale with local agility.

We are seeking a Sales Manager to grow our paper business across Spain and Portugal. This opportunity is ideal for commercial professionals currently working within the paper and paperboard industry who are looking to represent a global producer with strong production scale and international market reach.

• Sales Development: Manage and grow a portfolio of customers across Spain and Portugal.
• Business Growth: Identify new opportunities with paper merchants, distributors/traders, converters, and commercial printers.
• Customer Relationships: Build long-term partnerships while ensuring high levels of service and responsiveness.
• Commercial Negotiation: Manage pricing discussions and contractual agreements with customers.
• Market Intelligence: Monitor competitor activity, pricing trends, and customer demand across the regional market.
• Travel: Frequent travel across Spain and Portugal to support customer relationships and business development.

What You Bring

• Experience: Minimum 5 years within the paper or paperboard industry, in a commercial or sales role.
• Industry Knowledge: Understanding of paper grades such as C2S, C1S, UWF, Copy Paper, Kraft Paper, Thermal Paper, Greaseproof Paper and Specialty Paper grades will be advantageous.
• Commercial Skills: Strong negotiation, communication, and relationship-building capabilities.
• Trade Knowledge: Familiarity with international trade terms and export documentation.
• Education: Degree in Sales, Marketing, Business, Paper Technology, or related field preferred.

Sustainability & Why Join APP

Sustainability is at the heart of APP’s operations. Join us in delivering renewable, responsibly sourced, and high-performance paper solutions while contributing to our Sustainability Roadmap Vision 2030.

Learn more about our Sustainability Roadmap Vision 2030 and Forest Conservation Policy.

Watch our Regenesis Sustainability Program video to see how we are shaping a sustainable future.

• The successful candidate will be appointed through Vintage Paper, APP’s exclusive global network partner.
• Depending on experience and commercial track record, the successful candidate will be appointed as either Sales Executive or Sales Manager.

APP is an equal opportunity employer. We value diversity and inclusion and welcome applications from all qualified candidates, regardless of background.