Sales Manager EU

Sunwave Communications; España; On-site; EUR 120,000 - 180,000; Full time

Job summary

Sunwave Communications is seeking a seasoned sales leader to shape and execute strategies across EMEA, targeting operators and key accounts for DAS and private LTE/5G solutions. You will build a robust channel ecosystem and lead expansion into Africa and the Middle East, coordinating with HQ to align on opportunities and decisions.

The role requires strong technical background, extensive wireless sales experience, and the ability to travel internationally.

Qualifications

• Bachelor's degree or above in Communications, Electronic Engineering, Telecommunications, or related fields.
• 8+ years of sales experience in the wireless communications industry.
• Deep technical background and solution-selling capability in DAS and Private LTE/5G Networks.
• Fluency in both direct sales and channel sales; familiarity with procurement processes.
• Self-starter with an entrepreneurial mindset and ability to work remotely with HQ.

Responsibilities

• Shape the strategy: analyze market trends, customer needs, and competition across EMEA; turn insights into targeted sales strategies.
• Win the clients: own designated countries/accounts, build relationships with operators and key customers, and capture project orders.
• Build the ecosystem: recruit partners, develop channel sales, and grow Sunwave's product ecosystem across EMEA.
• Open new fronts: support ODM business in the EU, expand into Africa and the Middle East.
• Sell with substance: demo and explain DAS and 5G private network solutions to technical buyers.
• Feed the machine: track sales activities, report progress, and provide intelligence to HQ.

Skills

Sales leadership

Channel sales

Solution selling

DAS expertise

LTE/5G expertise

Education

Bachelor's degree

Job description

Sunwave is a global wireless infrastructure company with a comprehensive portfolio spanning DAS, Small Cells, Open RAN, Private Networks, Network CPE, and SATCOM. Backed by 30+ years of engineering heritage, we are a publicly listed company on the Shanghai Stock Exchange (SSE), providing strong financial stability and long-term commitment to our customers and partners. Our International Headquarters (IHQ) in Singapore is scaling rapidly, with business coverage across North America, South America, Europe, and Asia-Pacific.

What You'll Do

• Shape the strategy: analyze market trends, customer needs, and competition across EMEA; turn insights into targeted sales strategies that hit annual targets within budget
• Win the clients: own designated countries/accounts, build deep relationships with operators and key customers, and capture project orders
• Build the ecosystem: recruit partners, develop channel sales (SI, VAR, MSP), and grow Sunwave's product ecosystem across EMEA
• Open new fronts: support ODM business in the EU, stay close to Neutral Host opportunities, and lead expansion into Africa and the Middle East
• Sell with substance: demo and explain our DAS and 5G private network solutions to technical buyers — this is solution selling, not order-taking
• Feed the machine: track sales activities, report OTE progress, and feed market/competitor intelligence back to HQ for decision-making

What We Need

• Bachelor's degree or above in Communications, Electronic Engineering, Telecommunications, or related fields
• 8+ years of sales experience in the wireless communications industry, with a track record of building and maintaining sales lead relationships
• Deep technical background and solution-selling capability in DAS and Private LTE/5G Networks
• Fluency in both direct sales (operators, designated clients, NHS) and channel sales (SI, VAR, MSP); familiarity with operator/NHS procurement processes and decision chains
• Self-starter with an entrepreneurial mindset — comfortable operating independently and collaborating remotely with HQ
• Strong sense of responsibility, pressure-resilient, and at home in multicultural teams
• Willingness to travel frequently internationally