SaaS Marketing Manager – Laundry Solutions (NA)

Xplor; Salt; On-site; EUR 107,000 - 151,000; Full time

Job summary

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit to drive demand, pipeline and revenue growth across North America. You will own messaging, positioning and launch execution while partnering with Product and Sales to shape go-to-market plans.

You will lead product marketing and content programs, optimize demand channels, run lifecycle campaigns to boost retention and attach payments revenue.

Qualifications

• Experience marketing SaaS products in an SMB vertical.
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR.
• Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack.
• Proven track record of clear communications with senior stakeholders and across cross-functional teams.
• Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics.
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth.
• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership.
• Experience scaling SaaS marketing programs and the operating cadence behind them.
• Demonstrated experience in building customer centric messaging grounded in SaaS buyer research.

Responsibilities

• Drive demand and pipeline growth for Laundry SaaS in North America.
• Lead product marketing and content programs to improve customer experience.
• Grow market share by optimizing channels and building new ones.
• Increase share of wallet with lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction.
• Promote integrated payments revenue through attach campaigns to the installed base.
• Own messaging, positioning and launch execution for Laundry SaaS products.
• Collaborate with Product to shape roadmap priorities and go-to-market plans.
• Improve marketing efficiency by lowering CAC and payback period.
• Report funnel KPIs — MQLs, pipeline contribution, CAC and campaign ROI.

Skills

SaaS marketing

Lifecycle marketing

Content programs

Data-driven decisions

Stakeholder management

Team leadership

SaaS marketing tech stack

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

SaaS marketing tech stack

Job description

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit to drive demand, pipeline and revenue growth across North America. You will own messaging, positioning and launch execution while partnering with Product and Sales to shape go-to-market plans.

You will lead product marketing and content programs, optimize demand channels, run lifecycle campaigns to boost retention and attach payments revenue.