Marketing Manager (SaaS)

Xplor; Salt; On-site; EUR 107,000 - 151,000; Full time

Job summary

Xplor is seeking a Marketing Manager for its Laundry SaaS business unit to drive demand, pipeline and revenue growth across North America. You will own messaging, positioning and launch execution while partnering with Product and Sales to shape go-to-market plans.

You will lead product marketing and content programs, optimize demand channels, run lifecycle campaigns to boost retention and attach payments revenue.

Qualifications

• Experience marketing SaaS products in an SMB vertical.
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR.
• Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack.
• Proven track record of clear communications with senior stakeholders and across cross-functional teams.
• Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics.
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth.
• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership.
• Experience scaling SaaS marketing programs and the operating cadence behind them.
• Demonstrated experience in building customer centric messaging grounded in SaaS buyer research.

Responsibilities

• Drive demand and pipeline growth for Laundry SaaS in North America.
• Lead product marketing and content programs to improve customer experience.
• Grow market share by optimizing channels and building new ones.
• Increase share of wallet with lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction.
• Promote integrated payments revenue through attach campaigns to the installed base.
• Own messaging, positioning and launch execution for Laundry SaaS products.
• Collaborate with Product to shape roadmap priorities and go-to-market plans.
• Improve marketing efficiency by lowering CAC and payback period.
• Report funnel KPIs — MQLs, pipeline contribution, CAC and campaign ROI.

Skills

SaaS marketing

Lifecycle marketing

Content programs

Data-driven decisions

Stakeholder management

Team leadership

SaaS marketing tech stack

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

SaaS marketing tech stack

Job description

• As the Marketing Manager for Xplor’s Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market


• In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention


• You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience


• Commercial Performance


• Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline


• Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention


• In addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion


• Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel


• Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction


• Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period


• Report on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targets


• Strategy & Vision


• Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them


• Own the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets


• Collaboration & Leadership


• Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets


• Act as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plans


• Have a bias to action (Move with Purpose Principle), being data driven but also knowing when to move


• Be a culture champion, intentionally bring our Create Lasting Communities value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environment


• Experience running SaaS demand generation, product marketing and content programs end to end

Team player with focus on relationship building and influencing across business boundariesExperience marketing SaaS products in an SMB verticalProven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDRHands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stackProven track record of clear communications with senior stakeholders and across cross-functional teamsProven experience in data-driven decision-making using SaaS funnel KPIs and campaign metricsProven record of accomplishment in driving sustained SaaS pipeline and revenue growthBachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent experience consideredAbility to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environmentThe ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organizationStrong track-record of developing marketing talent and managing agency or vendor partners5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownershipExperience scaling SaaS marketing programs and the operating cadence behind themDemonstrated experience in building customer centric messaging grounded in SaaS buyer researchProven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROIExperience running SaaS demand generation, product marketing and content programs end to end