RGM Strategy Lead: Pack, Price & Promotions

PepsiCo Inc.; Barcelona; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

PepsiCo Inc. in Barcelona seeks a senior Revenue Growth Management leader to design and implement Pack, Price and Promotion strategy for the Salty Snacks category across Modern Trade and Cash & Carry channels, with the objective of maximizing net revenue and profitability.

This role sits at the intersection of consumer and commercial strategy and financial performance, requiring close collaboration with Sales, Marketing, Finance and Category teams to drive sustainable growth through data-driven

Qualifikationen

• 8+ years experience in Revenue Growth Management, Finance Planning, Insights, Commercial roles or similar.
• Experience in the use of internal & external data bases (Nielsen, SAP,…)
• Knowledge of RGM & finance KPIs (P&L analysis, NR, MC, Elasticity, ROI..)
• Proactivity, ability to work in a cross functional environment and with collaboration spirit
• Very strong analytical skills & high business knowledge as a broad perspective is needed to identify channel opportunities

Aufgaben

• Design and recommend Pack & Price strategies across brands and different sub-channels, grounded in insights and performance analysis
• Lead Promotional strategy definition and implementation. Define the annual promo calendar, based on shopper insights to maximize performance. Perform periodic analysis to understand results & tailor the strategy.
• Drive mix development initiatives to maximize Net Revenue Realization (NRR), acting as a category-wide owner of mix levers across channels and departments.
• Own PPA initiatives, working together with sales, marketing & commercialization, ensuring market-fit and strategic relevance.
• Lead the AOP strategy & algorithm, aligning short- and long-term initiatives to deliver volume, revenue, and profitability targets.
• Create x-channel commercial policy, and define list prices for all SKUs, participating in the innovation gates.
• Partner with Sales to co-create commercially sound proposals, including multipacks , bonuspacks or I&Os in order to boost volumes.
• Support the implementation & adoption RGM Digital tools (e.g. elasticity, ROI, Uplift models…)
• Anticipate proactively the market changes, for analysis and decision making (VAT or Tax impacts, legislations, sustainability goals..etc)
• Monitor and track implemented initiatives in order to obtain learnings & insights to optimize and define future strategies.
• Ensure cross-functional alignment across Sales, Trade Marketing, Insights, Finance, Marketing, Category Management, and Commercialization.

Kenntnisse

Analytical skills

Communication skills

Cross-functional collaboration

Strategic thinking

Proactivity

Spanish and English fluency

Tools

Excel

PowerPoint

Nielsen

SAP

Jobbeschreibung

PepsiCo Inc. in Barcelona seeks a senior Revenue Growth Management leader to design and implement Pack, Price and Promotion strategy for the Salty Snacks category across Modern Trade and Cash & Carry channels, with the objective of maximizing net revenue and profitability.

This role sits at the intersection of consumer and commercial strategy and financial performance, requiring close collaboration with Sales, Marketing, Finance and Category teams to drive sustainable growth through data-driven