Remote User Retention Specialist: CRM & Lifecycle

Airalo; Madrid; Hybrid; GBP 59,000 - 85,000; Full time

Benefits offered by this job

Remote-first culture

Open salary ranges by location

Job summary

Airalo is seeking a hands-on User Retention Specialist to turn first-time buyers into loyal customers. You will own multiple stages of the app lifecycle, plan and launch campaigns, and collaborate with Product to enhance the user experience.

The role is fully remote across eligible EU locations, with a tiered salary framework by region. Requirements include 4+ years in mobile app retention/CRM, hands-on with CleverTap/Braze/MoEngage, and proven ability to measure campaign impact.

Qualifications

• 4+ years of hands-on retention or CRM experience on a B2C mobile app.
• Hands-on with a CRM or retention platform (CleverTap, Braze, MoEngage or similar).
• Measured impact: describe a campaign with uplift and lessons learned.
• Retention use cases: churn prevention, win-back and loyalty.

Responsibilities

• Own part of the app lifecycle: three or four stages, set strategy and run experiments.
• Build and launch campaigns: push, in-app, and email journeys; segment and QA.
• Run promotions: manage discounts and coupon codes with targeted offers.
• Test and measure: run A/B tests; track retention and CLV and report results.
• Collaborate with Product and regional teams to improve app experience.

Skills

CRM tools

Retention marketing

A/B testing

Push notifications

Email journeys

Data analysis

Tools

CleverTap

Braze

MoEngage

Liquid templating

SQL

Job description

Airalo is seeking a hands-on User Retention Specialist to turn first-time buyers into loyal customers. You will own multiple stages of the app lifecycle, plan and launch campaigns, and collaborate with Product to enhance the user experience.

The role is fully remote across eligible EU locations, with a tiered salary framework by region. Requirements include 4+ years in mobile app retention/CRM, hands-on with CleverTap/Braze/MoEngage, and proven ability to measure campaign impact.