Remote User Retention & Lifecycle Strategist

Airalo; Spain; Remote; EUR 70,000 - 101,000; Full time

Job summary

Airalo is seeking a hands-on User Retention Specialist to turn first-time buyers into loyal customers. You’ll own several stages of the app lifecycle, plan experiments, and run push, in-app and email journeys in CleverTap or similar tools.

You’ll collaborate with Product and regional teams to tailor retention efforts during holidays and travel peaks. You will design and execute campaigns, QA, and measure impact, including churn prevention, win-back and loyalty initiatives, with a focus on

Qualifications

• 4+ years of hands-on retention or CRM experience on a B2C mobile app.
• Hands-on with a CRM or retention platform (CleverTap, Braze, MoEngage or similar).
• Measured impact: describe a campaign and its results.
• Retention use cases: churn prevention, win-back and loyalty.

Responsibilities

• Own part of the app lifecycle: three or four stages from install to sign-up, loyalty or win-back.
• Build and launch campaigns: push, in-app and email journeys; segment, QA and launch.
• Run promotions: support discounts and coupon codes and target offers.
• Test and measure: run A/B tests and track retention and customer lifetime value.
• Work with Product and regional teams to improve the app experience.

Skills

CRM retention

Lifecycle ownership

A/B testing

Campaign planning

Tools

CleverTap

Braze

MoEngage

Job description

Airalo is seeking a hands-on User Retention Specialist to turn first-time buyers into loyal customers. You’ll own several stages of the app lifecycle, plan experiments, and run push, in-app and email journeys in CleverTap or similar tools.

You’ll collaborate with Product and regional teams to tailor retention efforts during holidays and travel peaks. You will design and execute campaigns, QA, and measure impact, including churn prevention, win-back and loyalty initiatives, with a focus on