Remote AI-Powered CRM & Lifecycle Manager

Joko; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible remote

Work from anywhere

Top-market compensation

Equity for everyone

AI upskilling week

Yearly offsite

Team in-person events

ClassPass for wellness

Parental leave

Job summary

Joko is seeking a CRM & Lifecycle Manager to design and run end-to-end lifecycle programs across in-app, push, and email. You will collaborate with Growth, Product, Data, and Brand teams to turn signups into loyal users and maximize LTV with data-driven strategies.

You’ll own onboarding, activation, retention, and re-engagement campaigns, with a strong emphasis on experiments and AI-powered personalization. Remote-friendly, globally oriented, based in a fast-growing consumer app.

Qualifications

• 5+ years in B2C CRM or lifecycle marketing.
• Hands-on with Braze, Iterable, or Customer.io.
• Data-driven with cohort curves and A/B testing results.
• Curious about AI to improve CRM workflows.
• Native French and fluent English.

Responsibilities

• Design onboarding journeys and activation triggers.
• Build retention, referral programs to lift long-term retention.
• Create cross-channel journeys to optimize lifetime value.
• Run structured A/B tests and analyze results.
• Leverage AI to automate segmentation and copy iteration.

Skills

CRM

Lifecycle marketing

Data-driven

A/B testing

AI in CRM

French-English bilingual

Ownership & delivery

Attention to detail

Tools

Braze

Iterable

Customer.io

Job description

Joko is seeking a CRM & Lifecycle Manager to design and run end-to-end lifecycle programs across in-app, push, and email. You will collaborate with Growth, Product, Data, and Brand teams to turn signups into loyal users and maximize LTV with data-driven strategies.

You’ll own onboarding, activation, retention, and re-engagement campaigns, with a strong emphasis on experiments and AI-powered personalization. Remote-friendly, globally oriented, based in a fast-growing consumer app.