Product Marketing Executive - Travel Tech GTM Launch

Hotelbeds Group; Islas Baleares; Vor Ort; EUR 42.000 - 62.000; Vollzeit

Benefits dieser Stelle

Attractive benefits package

Multicultural environment

Global locations

Zusammenfassung

HBX Group, headquartered in Palma, Mallorca, is seeking a highly motivated Product Marketing Executive on a maternity cover contract to support launches, drive product adoption, and craft high‑quality content for customers and commercial teams. The role involves cross-functional collaboration with Product, Commercial, Marketing, Design, and Enablement teams in a fast-paced environment.

The successful candidate will translate product developments into compelling messaging, coordinate go-to-market

Qualifikationen

• 2–5 years of experience in Product Marketing, Marketing, Sales Enablement, Product Operations, Communications, or a related field.
• Proven experience supporting product launches and go-to-market initiatives.
• Strong content creation, copywriting, and storytelling skills with the ability to translate complex concepts into compelling messaging.
• Excellent written and verbal communication skills.

Aufgaben

• Create, maintain, and update product marketing materials, including launch assets, presentations, customer stories, videos, FAQs, landing pages, and product updates.
• Develop customer-facing and sales enablement content that clearly communicates product value and supports commercial teams in driving product adoption.
• Manage and maintain Productboard, ensuring customer feedback, feature requests, and product insights are accurately captured and organised.
• Coordinate the creation and publication of quarterly product updates, working closely with Product teams to communicate new features and enhancements.
• Support the planning and execution of go-to-market activities, including product launches and adoption campaigns.
• Collaborate with cross-functional stakeholders to ensure projects are delivered on time and aligned with business objectives.
• Conduct market, customer, and competitor research to support product positioning and messaging.
• Support product pilots, testing initiatives, and customer adoption programmes.
• Track actions, manage project timelines, and ensure effective communication across stakeholder groups.
• Analyse information and customer insights to develop clear, engaging, and actionable content.

Kenntnisse

Product marketing

Go-to-market

Content creation

Copywriting

Cross-functional collaboration

Project management

Analytical mindset

Tools

Productboard

PowerPoint

Content creation tools

Jobbeschreibung

HBX Group, headquartered in Palma, Mallorca, is seeking a highly motivated Product Marketing Executive on a maternity cover contract to support launches, drive product adoption, and craft high‑quality content for customers and commercial teams. The role involves cross-functional collaboration with Product, Commercial, Marketing, Design, and Enablement teams in a fast-paced environment.

The successful candidate will translate product developments into compelling messaging, coordinate go-to-market