Product Marketing Executive

Hotelbeds Group; Islas Baleares; On-site; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Attractive benefits package

Multicultural environment

Global locations

Job summary

HBX Group, headquartered in Palma, Mallorca, is seeking a highly motivated Product Marketing Executive on a maternity cover contract to support launches, drive product adoption, and craft high‑quality content for customers and commercial teams. The role involves cross-functional collaboration with Product, Commercial, Marketing, Design, and Enablement teams in a fast-paced environment.

The successful candidate will translate product developments into compelling messaging, coordinate go-to-market

Qualifications

• 2–5 years of experience in Product Marketing, Marketing, Sales Enablement, Product Operations, Communications, or a related field.
• Proven experience supporting product launches and go-to-market initiatives.
• Strong content creation, copywriting, and storytelling skills with the ability to translate complex concepts into compelling messaging.
• Excellent written and verbal communication skills.

Responsibilities

• Create, maintain, and update product marketing materials, including launch assets, presentations, customer stories, videos, FAQs, landing pages, and product updates.
• Develop customer-facing and sales enablement content that clearly communicates product value and supports commercial teams in driving product adoption.
• Manage and maintain Productboard, ensuring customer feedback, feature requests, and product insights are accurately captured and organised.
• Coordinate the creation and publication of quarterly product updates, working closely with Product teams to communicate new features and enhancements.
• Support the planning and execution of go-to-market activities, including product launches and adoption campaigns.
• Collaborate with cross-functional stakeholders to ensure projects are delivered on time and aligned with business objectives.
• Conduct market, customer, and competitor research to support product positioning and messaging.
• Support product pilots, testing initiatives, and customer adoption programmes.
• Track actions, manage project timelines, and ensure effective communication across stakeholder groups.
• Analyse information and customer insights to develop clear, engaging, and actionable content.

Skills

Product marketing

Go-to-market

Content creation

Copywriting

Cross-functional collaboration

Project management

Analytical mindset

Tools

Productboard

PowerPoint

Content creation tools

Job description

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

Job Description:

About Us

HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We bring together global and local brands in accommodation, transport, activities and payments, serving 300,000 hotels and 60,000 hard‑to‑reach, high‑value clients across 140 source markets. Tech-driven with a customer-first mindset, our commercial teams and talented HBX people are the heart of what makes us unique. At HBX, we believe that tech + data + people set us apart, supported by our “global approach, local touch” philosophy.

Job Summary

We are seeking a highly motivated and proactive Product Marketing Executive to join our Product Marketing team on a maternity cover contract. This is a hands‑on, execution‑focused role responsible for supporting product launches, driving product adoption, managing product communications, and creating high-quality content that enables both customers and commercial teams to succeed. Working cross-functionally with Product, Commercial, Marketing, Design, and Enablement teams, the successful candidate will coordinate initiatives, translate product developments into compelling messaging, and ensure timely delivery of go-to-market activities in a fast‑paced and evolving environment.

Key Responsibilities

• Create, maintain, and update product marketing materials, including launch assets, presentations, customer stories, videos, FAQs, landing pages, and product updates.
• Develop customer-facing and sales enablement content that clearly communicates product value and supports commercial teams in driving product adoption.
• Manage and maintain Productboard, ensuring customer feedback, feature requests, and product insights are accurately captured and organised.
• Coordinate the creation and publication of quarterly product updates, working closely with Product teams to communicate new features and enhancements.
• Support the planning and execution of go-to-market activities, including product launches and adoption campaigns.
• Collaborate with cross-functional stakeholders to ensure projects are delivered on time and aligned with business objectives.
• Conduct market, customer, and competitor research to support product positioning and messaging.
• Support product pilots, testing initiatives, and customer adoption programmes.
• Track actions, manage project timelines, and ensure effective communication across stakeholder groups.
• Analyse information and customer insights to develop clear, engaging, and actionable content.

Essential Criteria

• 2-5 years of experience in Product Marketing, Marketing, Sales Enablement, Product Operations, Communications, or a related field.
• Proven experience supporting product launches and go-to-market initiatives.
• Strong content creation, copywriting, and storytelling skills with the ability to translate complex concepts into compelling messaging.
• Excellent written and verbal communication skills.
• Strong organisational and project management capabilities, with the ability to manage multiple priorities simultaneously.
• Experience working effectively with cross-functional teams and multiple stakeholders.
• Self‑motivated, proactive, and able to work independently with minimal supervision.
• Strong attention to detail and commitment to delivering high-quality work.
• Analytical mindset with the ability to gather insights, synthesise information, and make data‑driven recommendations.
• Experience using presentation software, content creation tools, and collaboration platforms.
• Comfortable working in a fast‑paced, dynamic environment with changing priorities.
• Experience within a B2B, SaaS, technology, digital platform, or travel technology environment would be advantageous.
• Experience working with Productboard or similar product management and feedback platforms would be beneficial.

At HBX Group, we believe that diversity drives innovation and makes travel a force for good.

We’re committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work:

• Within an innovative, engaging and multicultural environment.
• Have the opportunity to build strong and lasting business relationships and friendships from around the world.
• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.