Premium Spirits On-Trade Sales Lead

Brown‑Forman Corporation; Barcelona; Presencial; EUR 30.000 - 52.000; Jornada completa

Descripción de la vacante

Brown‑Forman Corporation in Barcelona seeks a dynamic Sales Representative to strengthen our on-premise footprint, focusing on high-end bars, restaurants, and clubs.

You will drive growth through brand education, field visits, and strategic activations, building lasting relationships with elite accounts while ensuring product visibility and stock levels.

Fluency in Spanish and English, along with a proactive, travel‑ready mindset, will help you succeed in this fast-paced luxury beverages market.

Formación

• Proven sales experience in alcoholic beverages or premium consumer goods.
• Strong communication, negotiation, and relationship management skills.
• Extensive network in the on-trade/HORECA channel.
• Able to work autonomously and deliver results.
• Fluent in Spanish and English (written and spoken).
• Valid driver’s license and willingness to travel.

Responsabilidades

• Achieve sales and distribution goals through brand-building activities for On Trade clients.
• Negotiate trade agreements including volume, portfolio, visibility, promotions and activations.
• Regular visits to clients as per the work plan with the Area Manager.
• Build excellent relationships with owners, bartenders, key waiters and buyers.
• Report field work through CRM and company processes.
• Maintain optimal stock levels within customers.
• Collect and report competitor and market information to Area Managers.
• Run brand training programs for core customers.
• Manage POS materials and wholesalers assigned.

Conocimientos

Sales experience

HORECA channel

Communication skills

Negotiation

Spanish & English

Autonomy & results

Brand knowledge

Descripción del empleo

Brown‑Forman Corporation in Barcelona seeks a dynamic Sales Representative to strengthen our on-premise footprint, focusing on high-end bars, restaurants, and clubs.

You will drive growth through brand education, field visits, and strategic activations, building lasting relationships with elite accounts while ensuring product visibility and stock levels.

Fluency in Spanish and English, along with a proactive, travel‑ready mindset, will help you succeed in this fast-paced luxury beverages market.