National Off-Trade Key Account Leader (Spirits)

Brown-Forman; Barcelona; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Brown-Forman is seeking a National Key Account in Barcelona to develop and execute the regional sales strategy for national off-trade customers. You will manage end-to-end commercial interactions, align with BFS Spain objectives, and coordinate with marketing, planning, logistics and finance to maximize volume, turnover and gross profit.

The role requires a proven track record in Key Account Management within the spirits or premium beverages sector, deep knowledge of off-trade dynamics, strong

Formación

• Proven track record in Key Account Management within FMCG, preferably spirits, wine, or premium beverages.
• Deep understanding of Off-Trade channel dynamics and promotional mechanics.
• Strong financial acumen (P&L management, trade spend optimization, gross margin analysis) with strategic negotiation skills.
• At least 6 years in key account management in the Spirits industry.
• Advanced English speaking and writing skills.

Responsabilidades

• Develop and implement the sales strategy per customer aligned with BFS Spain strategic objectives.
• Manage customer relationships and oversee full commercial interactions with national off-trade accounts.
• Collaborate with trade marketing, planning, marketing, logistics and finance to drive performance.
• Build and maintain high-impact partnerships with national account buyers through joint business planning and on-site reviews.
• Design, deploy and evaluate promotional strategies; allocate and optimize trade spend for efficiency and profitability.
• Set goals for the outsourced off-trade team and ensure flawless execution at the point of purchase.

Conocimientos

Key Account Management

FMCG

Spirits industry knowledge

Negotiation

Financial acumen

Presentation skills

Advanced English

Descripción del empleo

Brown-Forman is seeking a National Key Account in Barcelona to develop and execute the regional sales strategy for national off-trade customers. You will manage end-to-end commercial interactions, align with BFS Spain objectives, and coordinate with marketing, planning, logistics and finance to maximize volume, turnover and gross profit.

The role requires a proven track record in Key Account Management within the spirits or premium beverages sector, deep knowledge of off-trade dynamics, strong