On-Trade Sales Specialist

Brown-Forman Australia Pty. Ltd.; Barcelona; Presencial; EUR 30.000 - 42.000; Jornada completa

Descripción de la vacante

Brown-Forman Corporation in Barcelona seeks a dynamic Sales Representative to strengthen our on‑premise presence among high‑end bars, restaurants and exclusive clubs. You will focus on operational sales excellence, engage with prestigious accounts, negotiate trade terms, and execute brand-building activities to ensure our premium spirits are celebrated and featured.

The role covers the Northeast area (Girona, Barcelona and border) with travel across Catalunya, requiring Spanish and English

Formación

• Experience in sales in alcoholic beverages or luxury consumer goods.
• Excellent communication, negotiation, and relationship management skills.
• Strong knowledge of the Northeast Area market (Girona, Barcelona & Border).
• Proficient in Spanish and English (oral and written).
• Willingness to travel around Catalunya.

Responsabilidades

• Achieve sales and distribution goals through the execution of brand building activities and education tools for On Trade clients.
• Negotiate trade agreements with key consumption points including volume, portfolio, visibility, promotions and activation.
• Conduct regular client visits according to the plan agreed with the Area Manager.
• Establish excellent relationships with points of sale at all levels (Owner, Bartender, Key Waiters, Buyer).
• Report field work according to BF processes through the CRM and hardware provided.
• Maintain optimal stock levels within customers.
• Collect and update information on competitors' activities and market dynamics; report to Area Managers.
• Run brand training programs for core customers.
• Manage the assigned wholesalers.

Conocimientos

Sales experience

Communication

Relationship management

Autonomous

Spanish

English

Driver's license

Herramientas

CRM software

Descripción del empleo

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

We’re actively seeking a dedicated and dynamic Sales Representative to strengthen our presence and drive growth for our exceptional portfolio of super premium spirits within the on‑premise channel – specifically high‑end bars, restaurants, and exclusive clubs. This role is a hands‑on opportunity, focusing purely on operational sales excellence and direct engagement with our most prestigious accounts. Your mission will be to ensure our super premium brands are not just available, but are celebrated, preferred, and showcased as the pinnacle of quality at every elite establishment you manage.

Meaningful Work From Day One

What you can expect

• Achieve sales and distribution goals through the execution of brand building activities and education tools of assigned On Trade clients.
• Negotiate trade agreements with key consumption points that include Volume, portfolio, visibility, Promotional, promotion and activation.
• Regular and systematic visits to the client according to the work plan previously agreed with the Manager Area.
• Establish an excellent relationship with the points of sale at all levels (Owner, Bartender, Key Waiters, Buyer).
• Report all field work according to BF processes through the hardware provided and the CRM program.
• Ensure an optimal stock level within your customers.
• Collect and update information on the activities of competitors, consumers, the dynamics of commerce and report to Area Managers.
• Run brand training programs for core customers.
• Management of the wholesalers assigned.

What you bring

• Demonstrable experience in sales in the alcoholic beverages, luxury, or consumer goods sector, especially in the HORECA channel or premium accounts.
• Excellent communication, negotiation, and relationship management skills.
• Deep knowledge of the Northeast Area (Girona, Barcelona & Border) market, a network of contacts in the on‑trade channel.
• Ability to work autonomously and results‑oriented.
• Passion for spirits brands, with a sensitivity for luxury and detail.
• High level of Spanish and English (oral and written).
• Driver's license and availability to travel around the Community of Catalunya.

What makes you unique

• Previous experience with super premium spirits brands or luxury products.
• Training in hospitality, marketing, or related disciplines.
• Knowledge of mixology, cocktail trends, and bar culture.
• Ability to create memorable brand experiences, both at the point of sale and at events.
• Creative and innovative mindset to propose differential activations.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.