Omnichannel Activation Lead

Bayer (Schweiz) AG; Barcelona; On-site; EUR 70,000 - 100,000; Full time

Job summary

Bayer (Schweiz) AG in Spain (Barcelona) seeks an Omnichannel Trade Lead to define and drive omnichannel activation strategy across pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS. This role owns the MAC and ensures brand strategy translates into actionable channel plans for strong sell-out performance.

You will partner with Marketing, Digital, Sales and Medical to ensure high-quality execution and steady growth.

Qualifications

• Bachelor's degree in Business or related field required.
• Master's degree in Digital Marketing or eBusiness preferred.
• 7+ years of experience in Trade Marketing within FMCG or Pharmaceutical industry.
• Spanish: fluent and English: advanced.

Responsibilities

• Define and lead the 360° omnichannel activation strategy for the category across all channels.
• Translate brand strategy into clear, actionable plans by channel and shopper.
• Build and own the Annual Commercial Activation Plan (MAC) for each brand/category.
• Lead end-to-end delivery of campaigns, launches, promotions and visibility initiatives.
• Collaborate with Marketing, Digital, Sales and Medical teams to ensure alignment and impact.
• Monitor performance and optimize activations based on insights and post-campaign analysis.

Skills

Influencing

Stakeholder management

Communication

Analytical

Problem-solving

Prioritization

Strategic mindset

Business understanding

Education

Bachelor's degree in Business or related field

Master's degree in Digital Marketing or eBusiness preferred

Job description

Bayer (Schweiz) AG in Spain (Barcelona) seeks an Omnichannel Trade Lead to define and drive omnichannel activation strategy across pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS. This role owns the MAC and ensures brand strategy translates into actionable channel plans for strong sell-out performance.

You will partner with Marketing, Digital, Sales and Medical to ensure high-quality execution and steady growth.