Omnichannel Trade Lead

Bayer (Schweiz) AG; Barcelona; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Bayer (Schweiz) AG in Spain (Barcelona) seeks an Omnichannel Trade Lead to define and drive omnichannel activation strategy across pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS. This role owns the MAC and ensures brand strategy translates into actionable channel plans for strong sell-out performance.

You will partner with Marketing, Digital, Sales and Medical to ensure high-quality execution and steady growth.

Formación

• Bachelor's degree in Business or related field required.
• Master's degree in Digital Marketing or eBusiness preferred.
• 7+ years of experience in Trade Marketing within FMCG or Pharmaceutical industry.
• Spanish: fluent and English: advanced.

Responsabilidades

• Define and lead the 360° omnichannel activation strategy for the category across all channels.
• Translate brand strategy into clear, actionable plans by channel and shopper.
• Build and own the Annual Commercial Activation Plan (MAC) for each brand/category.
• Lead end-to-end delivery of campaigns, launches, promotions and visibility initiatives.
• Collaborate with Marketing, Digital, Sales and Medical teams to ensure alignment and impact.
• Monitor performance and optimize activations based on insights and post-campaign analysis.

Conocimientos

Influencing

Stakeholder management

Communication

Analytical

Problem-solving

Prioritization

Strategic mindset

Business understanding

Educación

Bachelor's degree in Business or related field

Master's degree in Digital Marketing or eBusiness preferred

Descripción del empleo

- Relevant skills and experience will be listed so you know why those jobs are a match## Job Description| | || - | - | - | - | - | - || | | - | | | | | | || **Omnichannel Trade Lead** | | | | || | | | | || | | | | |**Role Purpose**The Omnichannel Trade Lead defines and leads the omnichannel activation strategy for the assigned category, ensuring strong alignment between brand strategy and execution across all channels (pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS).This role owns the Commercial Activation Materials (CAM) and is fully accountable for driving sell-out performance. It plays a key role in accelerating category growth, elevating shopper experience, and ensuring consistent, high-quality execution across all touchpoints.**Key Responsibilities****Omnichannel Strategy & Planning*** Define and lead the 360o omnichannel activation strategy for the category.* Translate brand strategy into clear, actionable plans by channel and shopper.* Build and own the Annual Commercial Activation Plan (MAC) for each brand/category.* Ensure integration of all activation levers into a single, insight-driven roadmap.**Campaign Leadership & Execution*** Lead end-to-end delivery of campaigns, including launches, promotions and visibility initiatives.* Ensure consistency of messaging and execution across all channels.* Work closely with Sales to guarantee feasibility and maximize in-market impact.* Ensure excellence in execution across all activation touchpoints.**Cross-Functional Leadership*** Act as a strategic partner to Marketing, Digital, Sales and Medical teams.* Provide clear direction to Detailing, Merchandising and POSM teams.* Review and approve activation materials, ensuring alignment with strategy and compliance standards.* Drive alignment and decision-making across cross-functional teams.**Performance & Optimization*** Monitor and evaluate performance of activations (visibility, conversion, sell-out).* Lead post-campaign analysis and define improvement actions.* Generate actionable insights to continuously optimize strategies and execution.**Stakeholder Management**Internal:* Marketing, Digital and Sales* Medical & Regulatory Affairs* Global Marketing (GCBU)* Brand and Channel teamsExternal:* Agencies and suppliers**Requirements****Education*** Bachelor's degree in Business or related field* Master's degree in Digital Marketing or eBusiness (preferred)**Experience*** 7+ years of experience in Trade Marketing within FMCG or Pharmaceutical industry* Proven experience delivering business impact and driving sell-out growth* Previous exposure to Sales environments* Strong understanding of channels and customer dynamics**Skills & Competencies*** Strong influencing and stakeholder management skills* Clear and effective communication* Solid analytical and problem-solving capabilities* Ability to manage complexity and prioritize effectively* Strategic mindset with strong business understanding* Results-driven and proactive approach**Languages*** Spanish: fluent* English: advanced| | || - | - | - || | | || | | || | || - | - | - | - | - || | | | | || **Application Period:** | 27/07/2026 - 10/08/2026 | **Reference Code:** | 873996 | || **Division:** | Consumer Health | **Location:** | Spain: Cataluña: Barcelona | || **Functional Area:** | Marketing | **Position Grade:** | VS 1.1 | || **Employment Type:** | Regular | **Work Time:** | Regular | || | || - | - | - || | | || | | || **Contact Us** | | || | | || **Address** | **Telephone** | **E-Mail** || Av. Baix Llobregat, 3, 08970 Sant Joan Despí, Barcelona, Espanya | | | - | | [phone] | | | | - | | [e-mail] | || | || | | || | | |Get MatchedUpload your resume and see jobs that match your skills and experience### How to use Bayer's job searchFind the job matching your skills, experience, and interests within seconds. Learn how Bayer's new intelligent job search enabled you to find the perf...### Bayer | Who We AreEvery day, we put our knowledge and skills to work on behalf of humankind, inventing and delivering high-quality products that help make life just a l...## Perks and Benefits### Inclusion & DiversityBe you and feel a sense of belonging in an inclusive working culture### Work-Life BalanceBuild a career that you can be proud of in balance with your private life### Work with PurposeDrive our vision "Health for all, hunger for none"### Competitive PayExpect fair compensation and equal opportunities for all our employees### EmpowermentThrive in an environment that gives you, and everyone, opportunities to succeed