Omnichannel Digital Enablement Lead

GSK; Madrid; On-site; EUR 56,000 - 93,000; Full time

Job summary

GSK in Spain (Madrid) is seeking a Digital Enablement Business Partner to drive adoption of global digital platforms and AI initiatives across Commercial and Medical teams. You will partner with Marketing, Medical, and Field Force to translate business needs into scalable technology-enabled solutions.

You will ensure compliance with GSK policies, support governance and change management, and push for data-driven, customer-centric omnichannel engagement across business units and therapeutic areas.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital, Technology, Data Analytics, or related field.
• Experience in digital enablement, digital marketing, CRM, omnichannel engagement, or related D&T functions.
• Experience delivering technology-enabled business solutions in complex environments.
• Strong communication, collaboration, and stakeholder management skills.
• Fluent English and local market language.

Responsibilities

• Drive adoption of global digital platforms and services.
• Partner with Marketing, Medical, and Field stakeholders to translate business needs into technology-enabled solutions.
• Partner with Global teams and vendors to improve products and deliver solutions that can drive real impact in the business.
• Support deployment of digital roadmaps aligned with Business Unit and Therapeutic Area priorities.
• Represent local business requirements to Regional and Global D&T teams while promoting standardized and scalable solutions.

Skills

Agile

Cross-functional

Data analysis

Design thinking

Project management

ROI

UX/UI

Education

Bachelor's degree

Job description

GSK in Spain (Madrid) is seeking a Digital Enablement Business Partner to drive adoption of global digital platforms and AI initiatives across Commercial and Medical teams. You will partner with Marketing, Medical, and Field Force to translate business needs into scalable technology-enabled solutions.

You will ensure compliance with GSK policies, support governance and change management, and push for data-driven, customer-centric omnichannel engagement across business units and therapeutic areas.