Customer Marketing Lead: Shopper & BTL Activations

1420 Bacardi Espana, S.A.; Barcelona; On-site; EUR 45,000 - 75,000; Full time

Benefits offered by this job

Competitive pay package

Health & wellbeing programs

Pension plan

Inclusive leave policies

Job summary

Bacardi Espana, S.A. is seeking a results-driven Channel Marketing professional to lead BTL strategy development and flawless execution.

You will work cross-functionally with Consumer Marketing, Activations and Sales teams to put the shopper at the heart of every decision, ensuring ROI on A&P budgets across priority brands. The role requires 3+ years in Marketing/Commercial, preferably FMCG, and strong English/Spanish communication.

Qualifications

• Minimum 3 years experience in Marketing or Commercial.
• Premium / FMCG background preferred.
• Experience delivering shopper marketing activation or events.
• Exposure to Bacardi Way Of Growth for Marketing on brand development.

Responsibilities

• Implement the BTL strategy for the Channel and deliver aligned execution.
• Put shopper/guest at heart of decision making and ensure ROI on A&P budgets.
• Work cross-functionally with Consumer Marketing and Activations Managers to ensure execution in key cities.
• Discuss BTL & ATL choices for brands and contribute to IAP cycle.
• Maximise ROI from A&P and manage budgets including phasing and invoices/POs.
• Coordinate with Customer Marketing for priority brands and gaps in toolkits.

Skills

Stakeholder management

Cross-functional

Bilingual EN/ES

Presentation skills

Entrepreneurial mindset

Prioritization

Team leadership

Job description

Bacardi Espana, S.A. is seeking a results-driven Channel Marketing professional to lead BTL strategy development and flawless execution.

You will work cross-functionally with Consumer Marketing, Activations and Sales teams to put the shopper at the heart of every decision, ensuring ROI on A&P budgets across priority brands. The role requires 3+ years in Marketing/Commercial, preferably FMCG, and strong English/Spanish communication.