Mobile ASO Growth Specialist

zyngacareers

Barcelona

Hybrid

EUR 42,000 - 65,000

Full time

3 days ago

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Benefits offered by this job

Hybrid working model (Barcelona)

25 days annual leave

Private medical insurance

Stock purchase plan

Professional development budget

Job summary

Zynga seeks an ASO Specialist to drive the organic growth of our mobile games on the App Store and Google Play. You will optimize store listings, test visual assets, and analyze KPIs to enhance visibility and conversion rates. You’ll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends.

If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we’d love to hear from you!

Qualifications

Proven ASO experience and knowledge.
Knowledge of the mobile gaming marketing landscape.
Analytical mindset with ability to spot patterns; proficient in Excel; BI tools (Looker/Tableau).
Creative thinker who can guide designers and copywriters.
Strong independent work discipline and precision.
Excellent understanding of ASO best practices from pre-release to live-ops.
Outstanding communication skills for C-level stakeholders.

Responsibilities

Research, define and implement ASO strategies to drive organic growth on App Store and Google Play.
Optimize and test visual assets for app store listings to boost conversion rates.
Develop well-researched content briefs to support content and art teams.
Schedule and run tests across platforms to ensure performance improvements.
Collaborate with marketing and product teams to align ASO strategies.
Coordinate promotion of in-game events within app store environments.
Manage creation and measurement of Custom Product Pages for iOS and Android.
Track and analyze KPIs to understand and improve organic growth.
Stay ahead with regular competitor and ASO trend research.