ASO Specialist

zyngacareers; Barcelona; Hybride; EUR 42 000 - 65 000; Plein temps

Avantages offerts par ce poste

Hybrid working model (Barcelona)

25 days annual leave

Private medical insurance

Stock purchase plan

Professional development budget

Résumé du poste

Zynga seeks an ASO Specialist to drive the organic growth of our mobile games on the App Store and Google Play. You will optimize store listings, test visual assets, and analyze KPIs to enhance visibility and conversion rates. You’ll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends.

If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we’d love to hear from you!

Qualifications

• Proven ASO experience and knowledge.
• Knowledge of the mobile gaming marketing landscape.
• Analytical mindset with ability to spot patterns; proficient in Excel; BI tools (Looker/Tableau).
• Creative thinker who can guide designers and copywriters.
• Strong independent work discipline and precision.
• Excellent understanding of ASO best practices from pre-release to live-ops.
• Outstanding communication skills for C-level stakeholders.

Responsabilités

• Research, define and implement ASO strategies to drive organic growth on App Store and Google Play.
• Optimize and test visual assets for app store listings to boost conversion rates.
• Develop well-researched content briefs to support content and art teams.
• Schedule and run tests across platforms to ensure performance improvements.
• Collaborate with marketing and product teams to align ASO strategies.
• Coordinate promotion of in-game events within app store environments.
• Manage creation and measurement of Custom Product Pages for iOS and Android.
• Track and analyze KPIs to understand and improve organic growth.
• Stay ahead with regular competitor and ASO trend research.

Connaissances

ASO expertise

Mobile gaming marketing

Analytical mindset

Excel proficiency

BI tools (Looker/Tableau)

Creative thinking

Independent work

ASO best practices

Clear communication

Outils

Microsoft Excel

Looker

Tableau

Description du poste

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.

Join us and be part of the play!

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we'd love to hear from you!

What You'll do:

• Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
• Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
• Develop well-researched content and creative briefs to support the content and art teams effectively.
• Schedule and run tests across multiple platforms to ensure consistent performance improvements.
• Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
• Coordinate the promotion of in-game events and features within app store environments.
• Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
• Track and analyze key performance metrics to understand and improve organic growth.
• Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring:

• Proven ASO experience and knowledge
• Knowledge of the mobile gaming marketing landscape
• Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
• Creative thinker, someone who can communicate and guide designers and copywriters.
• Ability to work independently and with precision
• Excellent understanding of ASO best practices, from pre-release to running live-ops
• Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Bonus Points:

• ASO experience for mobile games
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis, statistical knowledge is appreciated

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training
• Onsite perks include:
  • State of the art gym facilities
  • Free breakfast, lunch, and specialty coffee
  • Onsite physiotherapist and hairdresser (no wallet needed!)

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health deci