ASO Specialist

Weewoo; Madrid; Presencial; EUR 42.000 - 63.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance-based incentives

Professional development budget

Collaborative culture

Descripción de la vacante

Weewoo is seeking 4 dedicated ASO Specialists to join our Marketing team in Madrid. You will own app store visibility, blending data-driven keyword strategy with creative conversion rate optimization to grow a diverse portfolio of apps globally.

You will conduct persona research, run advanced A/B tests, draft and localize titles and descriptions across regions, and collaborate with design for high-performing screenshots and videos.

Formación

• 4 dedicated ASO specialists to join the Marketing team.
• Fluent English is required.
• Strong experience with A/B testing and data analysis.
• Proficiency with ASO tools such as AppTweak, Sensor Tower, or MobileAction.
• Deep understanding of Apple App Store and Google Play Store algorithms.

Responsabilidades

• Conduct comprehensive keyword research to identify high-growth opportunities.
• Draft and localize optimized titles, subtitles, and descriptions across regions.
• Execute Store Listing A/B tests using Google Play Experiments and PPO.
• Coordinate with design teams for high-performing screenshots and videos.
• Perform persona research and competitor benchmarking to refine strategy.
• Analyze portfolio-wide performance to prioritize optimization efforts.

Conocimientos

ASO

A/B testing

Keyword research

Localization

Data analysis

Google Play

Apple App Store

AppTweak/Sensor Tower/MobileAction

English fluency

Portfolio management

Herramientas

AppTweak

Sensor Tower

MobileAction

Google Play Console

Apple App Store Connect

Descripción del empleo

We are looking for 4 dedicated ASO Specialists to join our Marketing team and drive organic growth across our diverse portfolio of apps. In this role, you will be the owner of app store visibility, blending data-driven keyword strategy with creative conversion rate optimization. You will move beyond basic metadata updates, conducting deep persona research and running sophisticated A/B tests to ensure our assets resonate with users globally

Tareas

• Conduct comprehensive keyword research using AppTweak/Sensor Tower to identify high-growth opportunities.
• Draft and localize optimized titles, subtitles, and descriptions across multiple regions.
• Execute continuous Store Listing A/B tests using Google Play Experiments and Apple Product Page Optimization (PPO).
• Coordinate with design teams to produce high-performing screenshots and preview videos.
• Perform persona research and competitor benchmarking to refine messaging and creative strategy.
• Analyze portfolio-wide performance data to prioritize optimization efforts on high-impact assets.
• Proven experience in App Store Optimization (ASO) for mobile apps.
• Proficiency with ASO tools such as AppTweak, Sensor Tower, or MobileAction.
• Strong understanding of Apple App Store and Google Play Store algorithms.
• Hands-on experience with A/B testing methodologies and data analysis.
• Exceptional attention to detail and a disciplined approach to asset management.
• Fluency in English
• Competitive salary and performance-based incentives.
• Opportunity to manage a large, diverse portfolio of mobile assets.
• Professional development budget for marketing certifications and events.
• Collaborative culture with a focus on data-driven decision making.