ASO Specialist

spcareers; Barcelona; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model (Barcelona office)

Private medical insurance

Disability and life insurance

Gym facilities on site

Free meals on site

Stock purchase plan

Professional development budget

Language courses

Spotify Premium

Job summary

Socialpoint, a leading mobile game studio within the Zynga & Take-Two family, is seeking an ASO Specialist in Barcelona to drive organic growth across App Store and Google Play. You will optimize store listings, test assets, and analyze metrics, collaborating with marketing, product, and creative teams.

You bring proven ASO experience, strong analytical skills, and a deep understanding of mobile gaming marketing. Hybrid work, generous benefits, and opportunities to shape top games await.

Qualifications

• Proven ASO experience and knowledge.
• Knowledge of the mobile gaming marketing landscape.
• Analytical mind with pattern recognition and data-driven decision making.
• Advanced Excel skills; experience with BI tools (Looker, Tableau) is a plus.
• Creative thinker who can guide designers and copywriters.
• Ability to work independently and with precision.
• Excellent understanding of ASO best practices from pre-release to live ops.
• Strong communication skills for C-level stakeholders.

Responsibilities

• Research, define and implement ASO strategies to grow organic downloads on App Store and Google Play.
• Optimize and test visual assets for app store listings to improve conversion rates.
• Create well-researched content and briefs to support content and art teams.
• Plan and run tests across multiple platforms to ensure performance improvements.
• Collaborate with marketing and product teams to align ASO strategies and share insights.
• Coordinate promotion of in-game events and features within app store environments.
• Manage creation and measurement of Custom Product Pages for iOS and Android.
• Track and analyze KPIs to drive organic growth.
• Conduct regular competitive and industry trend research.

Skills

ASO experience

Mobile gaming marketing

Analytical mindset

Excel

BI tools (Looker, Tableau)

Creative thinking

Clear communication to leadership

Independent and precise work

Tools

Apple Search Ads

Job description

Who we are:

Let's have fun shaping your future!

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We're the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you're from, you're welcome here. Join us for a future where making games is as thrilling as playing them!

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we'd love to hear from you!

What You'll do:

• Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
• Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
• Develop well-researched content and creative briefs to support the content and art teams effectively.
• Schedule and run tests across multiple platforms to ensure consistent performance improvements.
• Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
• Coordinate the promotion of in-game events and features within app store environments.
• Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
• Track and analyze key performance metrics to understand and improve organic growth.
• Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring:

• Proven ASO experience and knowledge
• Knowledge of the mobile gaming marketing landscape
• Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
• Creative thinker, someone who can communicate and guide designers and copywriters.
• Ability to work independently and with precision
• Excellent understanding of ASO best practices, from pre-release to running live-ops
• Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Bonus Points:

• ASO experience for mobile games
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis, statistical knowledge is appreciated

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training

Onsite perks include:

• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

The list goes on and on...

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process.