ASO Specialist: Grow Mobile Games (Hybrid)

Zynga; Barcelona; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work Barcelona

25 days leave

Private medical insurance

Disability and life insurance

Latest iOS/Android device

Language lessons (English/Spanish/Cat­

Spotify Premium

Stock purchase plan

Gym facilities

Free meals—breakfast/lunch/coffee

Onsite physiotherapist

Job summary

Zynga is seeking an ASO Specialist to drive organic growth for its mobile titles across App Store and Google Play. You will optimize store listings, test visuals, and analyze metrics to boost visibility and conversion, collaborating with marketing, product, and creative teams.

The role emphasizes data-driven decisions, testing across platforms, and staying ahead of ASO trends. Hybrid work in Barcelona, with a focus on cross-functional collaboration and strategic direction.

Qualifications

• Proven ASO experience and knowledge.
• Knowledge of the mobile gaming marketing landscape.
• Analytical mind with ability to spot patterns and trends; advanced Excel skills.
• Excellent communication and ability to translate analysis for leadership.

Responsibilities

• Research, define and implement ASO strategies to grow organic installs on App Store and Google Play.
• Optimize and test visual assets for store listings to improve conversions.
• Create well-researched content and briefs to support content and art teams.
• Schedule and run tests across platforms to ensure consistent improvements.
• Collaborate with marketing and product teams to align ASO strategies and share insights.
• Coordinate promotion of in-game events and features within app store environments.
• Manage creation and measurement of Custom Product Pages for iOS and Android.
• Track and analyze key metrics to drive organic growth and stay ahead of industry trends.

Skills

ASO experience

Mobile gaming

Analytical thinking

Excel

Tools

Looker

Tableau

Job description

Zynga is seeking an ASO Specialist to drive organic growth for its mobile titles across App Store and Google Play. You will optimize store listings, test visuals, and analyze metrics to boost visibility and conversion, collaborating with marketing, product, and creative teams.

The role emphasizes data-driven decisions, testing across platforms, and staying ahead of ASO trends. Hybrid work in Barcelona, with a focus on cross-functional collaboration and strategic direction.