ASO Specialist

Zynga; Barcelona; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work Barcelona

25 days leave

Private medical insurance

Disability and life insurance

Latest iOS/Android device

Language lessons (English/Spanish/Cat­

Spotify Premium

Stock purchase plan

Gym facilities

Free meals—breakfast/lunch/coffee

Onsite physiotherapist

Job summary

Zynga is seeking an ASO Specialist to drive organic growth for its mobile titles across App Store and Google Play. You will optimize store listings, test visuals, and analyze metrics to boost visibility and conversion, collaborating with marketing, product, and creative teams.

The role emphasizes data-driven decisions, testing across platforms, and staying ahead of ASO trends. Hybrid work in Barcelona, with a focus on cross-functional collaboration and strategic direction.

Qualifications

• Proven ASO experience and knowledge.
• Knowledge of the mobile gaming marketing landscape.
• Analytical mind with ability to spot patterns and trends; advanced Excel skills.
• Excellent communication and ability to translate analysis for leadership.

Responsibilities

• Research, define and implement ASO strategies to grow organic installs on App Store and Google Play.
• Optimize and test visual assets for store listings to improve conversions.
• Create well-researched content and briefs to support content and art teams.
• Schedule and run tests across platforms to ensure consistent improvements.
• Collaborate with marketing and product teams to align ASO strategies and share insights.
• Coordinate promotion of in-game events and features within app store environments.
• Manage creation and measurement of Custom Product Pages for iOS and Android.
• Track and analyze key metrics to drive organic growth and stay ahead of industry trends.

Skills

ASO experience

Mobile gaming

Analytical thinking

Excel

Tools

Looker

Tableau

Job description

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we’d love to hear from you!

What You'll do:

• Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
• Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
• Develop well-researched content and creative briefs to support the content and art teams effectively.
• Schedule and run tests across multiple platforms to ensure consistent performance improvements.
• Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
• Coordinate the promotion of in-game events and features within app store environments.
• Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
• Track and analyze key performance metrics to understand and improve organic growth.
• Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring:

• Proven ASO experience and knowledge
• Knowledge of the mobile gaming marketing landscape
• Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
• Creative thinker, someone who can communicate and guide designers and copywriters.
• Ability to work independently and with precision
• Excellent understanding of ASO best practices, from pre-release to running live-ops
• Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Bonus Points:

• ASO experience for mobile games
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis, statistical knowledge is appreciated

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.