Senior ASO & Growth Partnerships Lead

Zynga; Barcelona; Híbrido; EUR 70.000 - 110.000; Jornada completa

Descripción de la vacante

Zynga is seeking an ASO & Partnerships leader to own end-to-end app store optimization for Merge Dragons, Monster Legends, Dragon City, FarmVille, and more. Lead a team to improve organic visibility, store conversion, and featuring while collaborating with Product, Creative, UA, and Data teams to unlock sustainable growth.

You will mentor the ASO team, drive a combined full-funnel optimization approach, and be the primary voice with platform partners across Google Play, Apple App Store,

Formación

• 6-10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
• Proven track record of improving organic installs and store conversion at scale across multiple markets.
• Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
• Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies.
• Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.
• Experience leading and developing high-performing teams.
• Ability to influence stakeholders and drive alignment across multiple functions.
• Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games.

Responsabilidades

• Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
• Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
• Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.
• Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
• Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
• Advocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA.
• Represent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans.

Conocimientos

ASO experience

Track record

Platform relationships

ASO tools

Store algorithms

People leadership

Stakeholder influence

Gaming familiarity

Herramientas

AppTweak

Sensor Tower

data.ai

Descripción del empleo

Zynga is seeking an ASO & Partnerships leader to own end-to-end app store optimization for Merge Dragons, Monster Legends, Dragon City, FarmVille, and more. Lead a team to improve organic visibility, store conversion, and featuring while collaborating with Product, Creative, UA, and Data teams to unlock sustainable growth.

You will mentor the ASO team, drive a combined full-funnel optimization approach, and be the primary voice with platform partners across Google Play, Apple App Store,