Marketing Analytics Analyst - Drive Campaign ROI

Placements24; O Mente; On-site; EUR 19,000 - 28,000; Full time

Benefits offered by this job

competitive salary

health insurance

retirement fund contributions

opportunities for professional发展

Job summary

Placements24 is seeking a meticulous Marketing Analyst to join our client in Queenstown, Eastern Cape. You will interpret marketing data, generate insights, and provide recommendations to optimize campaigns and overall strategy.

The role requires strong analytical skills, proficiency in Excel, Google Analytics, SQL, Tableau, and Power BI, and the ability to communicate findings clearly to senior management.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related field.
• 2-4 years in marketing analytics or data analysis.
• Strong proficiency in Excel, Google Analytics, SQL, and data visualization tools.
• Ability to interpret data and translate into actionable insights.
• Excellent written and verbal communication.
• Detail-oriented with high accuracy.
• Able to work full-time from Queenstown office.
• Collaborative and independent work style.

Responsibilities

• Collect, organize, and analyze marketing data from multiple sources.
• Develop dashboards and reports to track KPIs.
• Interpret data to identify trends and opportunities.
• Conduct A/B testing and experiments to measure effectiveness.
• Provide regular reports to marketing team and senior management.
• Assist in budget allocation by analyzing channel performance.
• Collaborate to define measurement strategies and ensure data accuracy.
• Stay updated on analytical tools and techniques.
• Ensure data integrity across all reporting.

Skills

Data analysis

Excel proficiency

Google Analytics

SQL

Tableau

Power BI

Communication

Attention to detail

Education

Bachelor's degree in Marketing or related field

Statistics/Economics/Mathematics/Business Analytics

Tools

Tableau

Power BI

SQL

Google Analytics

Excel

Job description

Placements24 is seeking a meticulous Marketing Analyst to join our client in Queenstown, Eastern Cape. You will interpret marketing data, generate insights, and provide recommendations to optimize campaigns and overall strategy.

The role requires strong analytical skills, proficiency in Excel, Google Analytics, SQL, Tableau, and Power BI, and the ability to communicate findings clearly to senior management.