Marketing Analyst

Blu Selection - Recruitment Agency; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary aligned with experience

Yearly bonus

Health insurance after 6 months

International work environment

Descripción de la vacante

A leading international recruitment firm is seeking a Marketing Analyst in Barcelona to drive insights and optimization across marketing programs. Responsibilities include executing marketing analytics strategy, tracking KPIs, and building dashboards. Ideal candidates will have 3+ years in marketing analytics, strong analytical skills, and proficiency in tools like Power BI and Google Analytics. The position offers a full-time contract, competitive salary, and health insurance after 6 months.

Formación

• Minimum 3 years of experience in marketing analytics and campaign measurement.
• Experience with dashboard building and visualizations.
• Solid understanding of web analytics and customer segmentation.

Responsabilidades

• Lead execution of global marketing analytics strategy at a regional level.
• Track and evaluate key performance indicators (KPIs).
• Provide training on analytics tools and dashboards.

Conocimientos

Digital analytics interest

Advanced analytical skills

Excellent communication skills in English

Experience with Microsoft Excel

Expertise in Google Analytics 4 (GA4)

Experience with SQL

Ability to consolidate insights

Strong communication skills

Proactive attitude

Educación

Bachelor’s degree or higher

Herramientas

Power BI

Google BigQuery

Google Tag Manager (GTM)

Google Looker Studio

Descripción del empleo

Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimization across regional marketing programs. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.

Your responsibilities and impact as a Marketing Analyst

• Lead the execution of the global marketing analytics strategy at a regional level.
• Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact.
• Maintain and optimize dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager).
• Build and manage data processes integrating multiple data sources.
• Ensure data accuracy when working with relational databases.
• Identify and resolve data quality issues.
• Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data-driven decision-making.
• Support the rollout of global data and analytics initiatives within the region.
• Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social).
• Enhance analytics procedures to improve productivity and efficiency.
• Ensure global alignment with standardized measurement practices.
• Deliver clear, actionable reports and visualizations for stakeholders.
• Translate data into insights, identifying trends and opportunities to optimize marketing performance and return on investment (ROI).

Skills, qualifications, and interests needed to succeed in this role

• Strong interest and passion for digital analytics.
• Advanced analytical skills with a problem-solving mindset.
• Excellent communication skills in English (written and spoken).
• Minimum 3 years of experience in marketing analytics and campaign measurement.
• Expertise with Microsoft Excel, GA4, Google BigQuery, GTM, Power BI, Google Looker Studio, and SQL.
• Experience building dashboards and visualizations.
• Solid understanding of web analytics, customer segmentation, attribution modeling, and path analysis.
• Ability to consolidate insights from online and offline data sources and translate them into business actions.
• Experience working with international stakeholders and cross-functional teams is a plus.
• Strong communication skills to present analytical insights to senior and junior audiences alike.
• Proactive, motivated, and eager to continuously learn.
• Bachelor’s degree or higher required.

What’s in it for you?

• Salary aligned with your experience and the market
• Yearly bonus
• Permanent and full-time contract
• Health insurance (after 6 months)
• Office in Barcelona
• International work environment

Your Future Company:

An international SSC widely acknowledged as an excellent service provider for companies all over Europe is looking for experts in finance, administration, marketing, IT, HR, and recruitment to join their hub in Barcelona. They offer a dynamic and multicultural environment with a team including talents from more than 30 different nationalities working on high-quality standards.