Marketing Automation Manager — Hybrid, Growth & Certification

Placements24; O Mente; Hybrid; EUR 32,000 - 54,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 is seeking an experienced Marketing Automation Manager for a hybrid role with remote and Queenstown, ZA office. The role focuses on developing and executing automation strategies to nurture leads, engage customers, and support the sales funnel.

You will manage MA platforms (HubSpot, Marketo, Pardot) and ensure CRM integration, segmentation, and data-driven optimization across campaigns. Strong analytical and collaboration skills are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4–6 years of experience in marketing automation with hands-on MA platform management.
• Proven expertise in designing and implementing complex automated workflows and lead nurturing.

Responsibilities

• Develop and implement marketing automation strategies to support lead generation, nurturing, and customer retention.
• Manage and optimize MA platforms (HubSpot, Marketo, Pardot) and ensure CRM integration.
• Design and build automated workflows, emails, landing pages, and forms within the platform.
• Segment databases for targeted marketing communications.
• Monitor, analyze, and report on campaign performance for optimization.

Skills

Marketing automation expertise

CRM integration

Analytical skills

A/B testing

Campaign optimization

Communication

Project management

Detail-oriented

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 is seeking an experienced Marketing Automation Manager for a hybrid role with remote and Queenstown, ZA office. The role focuses on developing and executing automation strategies to nurture leads, engage customers, and support the sales funnel.

You will manage MA platforms (HubSpot, Marketo, Pardot) and ensure CRM integration, segmentation, and data-driven optimization across campaigns. Strong analytical and collaboration skills are essential.