Senior Marketing Analytics & Planning Strategist

G2; Spain; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

22 days holiday (excl. bank holidays)

Work from home opportunities

Job summary

G2 is seeking a Senior Specialist of Marketing Analytics & Planning to manage strategic budgeting and day-to-day marketing investments across multiple channels, countries, and brands. Reporting to the Director of Marketing Planning, you will optimize ROAS, automate reporting, and provide actionable insights for executive leadership.

You will collaborate with Analytics, Data Science, Finance, and Marketing to forecast, model bidding, and calibrate spend while supporting leadership presentations

Qualifications

• 3–5 years of experience in strategic analysis, planning and insights generation.
• Strong analytics, data storytelling, and business acumen.
• Experience with lifecycle strategies including acquisition and retention.

Responsibilities

• Assist with strategic budgeting and planning to maximize ROAS across channels and countries.
• Develop performance read-outs and support leadership presentations around performance.
• Create and automate channel reporting to drive actionable insights and optimize spend.
• Collaborate on forecasting, bidding models and scenario planning with Analytics, Data Science and Finance.
• Identify optimization opportunities across country, category and channel to improve efficiency.

Skills

SQL

Python

Forecasting

Budgeting

Analytics

Job description

G2 is seeking a Senior Specialist of Marketing Analytics & Planning to manage strategic budgeting and day-to-day marketing investments across multiple channels, countries, and brands. Reporting to the Director of Marketing Planning, you will optimize ROAS, automate reporting, and provide actionable insights for executive leadership.

You will collaborate with Analytics, Data Science, Finance, and Marketing to forecast, model bidding, and calibrate spend while supporting leadership presentations