Marketing Analyst

Placements24; O Mente; On-site; EUR 19,000 - 28,000; Full time

Benefits offered by this job

competitive salary

health insurance

retirement fund contributions

opportunities for professional发展

Job summary

Placements24 is seeking a meticulous Marketing Analyst to join our client in Queenstown, Eastern Cape. You will interpret marketing data, generate insights, and provide recommendations to optimize campaigns and overall strategy.

The role requires strong analytical skills, proficiency in Excel, Google Analytics, SQL, Tableau, and Power BI, and the ability to communicate findings clearly to senior management.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related field.
• 2-4 years in marketing analytics or data analysis.
• Strong proficiency in Excel, Google Analytics, SQL, and data visualization tools.
• Ability to interpret data and translate into actionable insights.
• Excellent written and verbal communication.
• Detail-oriented with high accuracy.
• Able to work full-time from Queenstown office.
• Collaborative and independent work style.

Responsibilities

• Collect, organize, and analyze marketing data from multiple sources.
• Develop dashboards and reports to track KPIs.
• Interpret data to identify trends and opportunities.
• Conduct A/B testing and experiments to measure effectiveness.
• Provide regular reports to marketing team and senior management.
• Assist in budget allocation by analyzing channel performance.
• Collaborate to define measurement strategies and ensure data accuracy.
• Stay updated on analytical tools and techniques.
• Ensure data integrity across all reporting.

Skills

Data analysis

Excel proficiency

Google Analytics

SQL

Tableau

Power BI

Communication

Attention to detail

Education

Bachelor's degree in Marketing or related field

Statistics/Economics/Mathematics/Business Analytics

Tools

Tableau

Power BI

SQL

Google Analytics

Excel

Job description

About the Role

Our client is seeking a meticulous and data-driven Marketing Analyst to join their team in Queenstown, Eastern Cape . This role is crucial for interpreting marketing data, generating insights, and providing recommendations to optimize campaign performance and overall marketing strategy. The ideal candidate will possess strong analytical skills, a keen understanding of marketing principles, and proficiency in data analysis tools. You will be responsible for tracking, measuring, and reporting on various marketing initiatives, helping the team make informed decisions. This is an excellent opportunity for an analytical professional to contribute significantly to our client's marketing success in Queenstown, Eastern Cape .

Key Responsibilities

• Collect, organize, and analyze marketing data from various sources, including digital campaigns, website analytics, social media, and CRM.
• Develop and maintain dashboards and reports to track key marketing KPIs (e.g., website traffic, conversion rates, ROI, customer acquisition cost).
• Interpret data to identify trends, insights, and opportunities for improvement in marketing strategies and campaigns.
• Conduct A/B testing and other experiments to measure the effectiveness of different marketing approaches.
• Provide regular reports and presentations to the marketing team and senior management, clearly communicating findings and recommendations.
• Assist in budget allocation by analyzing the performance of different marketing channels and activities.
• Collaborate with marketing team members to define measurement strategies and ensure data accuracy.
• Stay informed about new analytical tools and techniques relevant to marketing.
• Ensure data integrity and accuracy across all marketing reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field.
• Minimum of 2-4 years of experience in a marketing analytics or data analysis role.
• Strong proficiency in data analysis tools and software, such as Excel, Google Analytics, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Excellent understanding of marketing principles and metrics.
• Demonstrated ability to interpret complex data sets and translate them into actionable business insights.
• Strong written and verbal communication skills, with the ability to present findings clearly and concisely.
• Detail-oriented with a high degree of accuracy.
• Ability to work independently and collaboratively within a team.
• Must be able to work full-time from our office in Queenstown, Eastern Cape .

Benefits

• competitive salary
• health insurance
• retirement fund contributions
• opportunities for professional development

You will be part of a supportive and results-oriented team in Queenstown, Eastern Cape .

Join us and grow your career as a valued Marketing Analyst.