Marketing Analyst

Blu Selection - Recruitment Agency; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary aligned with your experience

Yearly bonus

Health insurance (after 6 months)

International work environment

International environment

Descripción de la vacante

A recruitment agency in Barcelona is seeking a Marketing Analyst to lead the analytics strategy for regional marketing programs across Central Europe, the Middle East, and Africa. Candidates should have a passion for digital analytics and over three years of experience in marketing analytics. The role offers a competitive salary, a yearly bonus, and a dynamic international environment.

Formación

• Minimum 3 years of experience in marketing analytics and campaign measurement.
• Experience building dashboards and visualisations.
• Solid understanding of web analytics, customer segmentation, and attribution modelling.
• Experience building dashboards and visualisations.

Responsabilidades

• Lead the execution of the global marketing analytics strategy at a regional level.
• Track and evaluate key performance indicators (KPIs) to assess campaign impact.
• Deliver clear, actionable reports and visualisations for stakeholders.
• Maintain and optimise dashboards and reporting systems (Power BI, GA4, Looker Studio).
• Build data processes integrating multiple data sources and ensure data accuracy.
• Translate data into insights to drive marketing actions and ROI.

Conocimientos

Digital analytics

Analytical skills

Communication skills in English

Proactive mindset

BigQuery

GTM

Power BI

Looker Studio

SQL

Data visualization

Cross-functional

English communication

Educación

Bachelor’s degree or higher

Herramientas

Google Analytics 4

Power BI

SQL

Google BigQuery

Google Tag Manager

Looker Studio

SQL

Descripción del empleo

Marketing Analyst – Channel Marketing, Central Europe, Middle East & Africa, UK

Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimisation across regional marketing programmes. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.

Responsibilities and Impact

• Lead the execution of the global marketing analytics strategy at a regional level.
• Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact.
• Maintain and optimise dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager).
• Build and manage data processes integrating multiple data sources.
• Ensure data accuracy when working with relational databases.
• Identify and resolve data quality issues.
• Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data‑driven decision‑making.
• Support the rollout of global data and analytics initiatives within the region.
• Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social).
• Enhance analytics procedures to improve productivity and efficiency.
• Ensure global alignment with standardised measurement practices.
• Deliver clear, actionable reports and visualisations for stakeholders.
• Translate data into insights, identifying trends and opportunities to optimise marketing performance and ROI.

Skills, Qualifications and Interests

• Strong interest and passion for digital analytics.
• Advanced analytical skills with a problem‑solving mindset.
• Excellent communication skills in English (written and spoken).
• Minimum 3 years of experience in marketing analytics and campaign measurement.
• Expertise with Microsoft Excel, GA4, Google BigQuery, GTM, Power BI, Google Looker Studio, and SQL.
• Experience building dashboards and visualisations.
• Solid understanding of web analytics, customer segmentation, attribution modelling, and path analysis.
• Ability to consolidate insights from online and offline data sources and translate them into business actions.
• Experience working with international stakeholders and cross‑functional teams is a plus.
• Strong communication skills to present analytical insights to senior and junior audiences alike.
• Proactive, motivated, and eager to continuously learn.
• Bachelor’s degree or higher required.

Benefits

• Salary aligned with your experience and the market.
• Yearly bonus.
• Permanent and full‑time contract.
• Health insurance (after 6 months).
• Office in Barcelona.
• International work environment.

Your Future Company

An international SSC widely acknowledged as an excellent service provider for companies all over Europe is looking for experts in finance, administration, marketing, IT, HR and recruitment to join their hub in Barcelona. They offer a dynamic and multicultural environment with a team including talents from more than 30 different nationalities working on high‑quality standards.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Analyst

Industries

Human Resources Services

Location: Barcelona, Catalonia, Spain