Senior Specialist of Marketing Analytics and Planning

G2; Spain; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

22 days holiday (excl. bank holidays)

Work from home opportunities

Job summary

G2 is seeking a Senior Specialist of Marketing Analytics & Planning to manage strategic budgeting and day-to-day marketing investments across multiple channels, countries, and brands. Reporting to the Director of Marketing Planning, you will optimize ROAS, automate reporting, and provide actionable insights for executive leadership.

You will collaborate with Analytics, Data Science, Finance, and Marketing to forecast, model bidding, and calibrate spend while supporting leadership presentations

Qualifications

• 3–5 years of experience in strategic analysis, planning and insights generation.
• Strong analytics, data storytelling, and business acumen.
• Experience with lifecycle strategies including acquisition and retention.

Responsibilities

• Assist with strategic budgeting and planning to maximize ROAS across channels and countries.
• Develop performance read-outs and support leadership presentations around performance.
• Create and automate channel reporting to drive actionable insights and optimize spend.
• Collaborate on forecasting, bidding models and scenario planning with Analytics, Data Science and Finance.
• Identify optimization opportunities across country, category and channel to improve efficiency.

Skills

SQL

Python

Forecasting

Budgeting

Analytics

Job description

• We are looking for a Senior Specialist of Marketing Analytics & Planning to support the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Director of Marketing Planning
• You’ll be responsible for assisting with strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels. The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights
• This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision-making and hitting of performance goals. You’ll have a direct impact on optimizing a significant marketing budget and help drive long-term growth
• Enable budgeting and strategic planning processes within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets
• Develop performance read-outs and support building leadership presentations around performance
• Day-to-day performance management reporting (includes maintaining and improving current models, as long as proposing new ones) and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction
• Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance
• Identify optimization opportunities across the full funnel to optimize the efficiency of the program. Includes identifying opportunities of growth through category, country & channel expansion as well as elevating our performance reporting models
• Leverage AI tools to enable advanced reporting & insight generation
• Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L
• Guide learning agendas and testing & experimentation initiatives to help align impact from pre-planning to post-result stages and appropriately layer into forecasting and performance tracking
• Work with Analytics to establish key requirements for marketing reporting dashboards

Benefits

• 22 days holiday (excl. bank holidays)
• Work from home opportunities

The ideal candidate is well-versed in B2C and B2B marketing programs, especially digital marketing, performance-oriented channels and is comfortable with large-scale budgetsExperience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate manual reporting workflows and scale insight generationExperience managing marketing budgets in a marketplace or lead generation business modelAdvanced data skills (e.g. SQL, Python) preferred3-5 years of relevant experience in strategic analysis, planning, and insights generation, coupled with a deep understanding of performance marketing dynamics, data analytics, and corporate financeExcellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc)Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reportingStrong scenario planning, forecasting, and financial modeling skills, combined with high competence in business intelligence platformsWe realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway