Lifecycle Growth Director (Remote)

Airalo; España; Remote; EUR 110,000 - 150,000; Full time

Job summary

Airalo is recruiting a Customer Retention Director to own a lifecycle system across CRM, Product, and Data, driving repeat usage and revenue. You will define activation, retention, engagement, and referral strategies while leading CRM channels end to end.

You will collaborate with Product and Data teams, design experiments, and steer incentives like discounts and referrals to improve retention and LTV at scale. This is a fully remote role across international markets.

Qualifications

• 10+ years in CRM, lifecycle, retention, or growth roles.
• Experience owning lifecycle strategy in a B2C or mobile-first company.
• Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable).
• Proven ability to drive measurable improvements in retention, LTV, or repeat rate.
• Strong experimentation mindset (A/B testing, cohort analysis, incrementality).
• Deep understanding of user segmentation and lifecycle journeys.
• Ability to work cross-functionally with Product, Data, and Growth teams.
• Strong analytical thinking and data-driven decision making.

Responsibilities

• Own retention as a cross functional system spanning CRM, Product, and Data.
• Define lifecycle strategy across activation, retention, engagement, and referrals.
• Lead CRM channels end to end (push, email, in-app messaging, app inbox).
• Define and drive Product requirements across onboarding, engagement, and lifecycle UX.
• Build and scale a lifecycle system that drives repeat usage and revenue.
• Work with Data and CRM to refine segmentation strategy across user types, markets, and behaviors.
• Design and run experiments across messaging, timing, journeys, and incentives.
• Partner with Data to define measurement frameworks, segmentation, and incrementality.

Skills

Lifecycle

CRM platforms

Retention

Growth

A/B testing

Data analysis

Cross-functional work

Tools

CleverTap

Braze

Iterable

Firebase

GA4

Job description

Airalo is recruiting a Customer Retention Director to own a lifecycle system across CRM, Product, and Data, driving repeat usage and revenue. You will define activation, retention, engagement, and referral strategies while leading CRM channels end to end.

You will collaborate with Product and Data teams, design experiments, and steer incentives like discounts and referrals to improve retention and LTV at scale. This is a fully remote role across international markets.